Not surprisingly, the majority of Winmo’s most-viewed blog posts in 2021 centered around data. After 2020, many industries’ KPIs were shot to hell and we were all left wondering how to analyze our business operations since the world turned upside down. And then, there’s crypto (which, buckle up, we’ll be covering a lot more in the new year). Keep reading to be re-inspired by the information that pushed us through the (second) hardest professional year to date. And cheers to 2022…
Updated December 2021: Navigating the advertising ecosystem is complicated. Agency holding companies expand and acquire entities at a rapid pace. If you’re targeting agencies, it’s important to know which house they’re under, which brand accounts they’re responsible for, and who the decision-makers are. Here’s a cheat sheet to understand the many agency/brand relationships, how advertisers place their ads, and the technologies they’re using.
We’re expanding beyond the “big four” with our selection of the six most profitable agency networks in 2021. Check out our ultimate list of agency-holding companies and their affiliates (with at least $5 million in revenue)… Read more here.
Cryptocurrencies and blockchain technologies can monetize fan engagement, attract sponsors, and engage the global sports market. When teams understand their fans as whole people they can foster strategic partnerships that unite interests. Cryptocurrency is capable of revolutionizing revenue streams and the fan experience.
Moving forward, sports companies ready to take a chance could see cryptocurrency sponsorships as profitable revenue streams. Again, research shows a significant overlap between the “typical” sports fan and blockchain enthusiast – male Millennials and Zoomers. Beyond traditional sponsorship opportunities like stadium branding, there’s endless opportunity for experimentation like crypto-payment at events, NFT creation, and digital gaming, too… Read more here.
Direct-to-consumer companies from Allbirds to Winc have surged ahead dramatically during the pandemic, while formerly brick and mortar brands like Pier 1 have reversed course to follow the D2C trend. These digitally native brands are extremely performance-centric, but are they paying as much attention to creative and branding? These 73 D2C brands interested in agencies certainly are… And how do we know they’re interested? Winmo’s intent insights.
Information collected about web users’ content consumption or observed behavior can provide insight into their interests. For example, if someone is searching for search engine advertising, SEM agencies, and digital ad strategies they’re probably ready to turn their AdWords campaigns over to an agency. Essentially, Bombora’s insights tell us what products and services companies tracked by Winmo are researching… Read more (and download the full list) here.
Will the direct-to-consumer (D2C) market ever be saturated? We can buy luggage, eyeglasses, organic groceries, machine washable rugs, and even retainers without ever stepping foot inside a store. (Writing this I realize I’ve literally purchased all of these things before…). While COVID certainly sped up development, the top 10 D2C brands had already found success, then amplified it during quarantine.
As D2C brands blow up (we even included it as a top emerging industry for 2021 in our annual report), so have their advertising and marketing investments, which increase as revenue increases. Interestingly, we’re seeing a significant decline in Twitter spending, as Facebook continues to reign supreme and Instagram rises in the ranks. All screenshots are courtesy of Pathmatics Explorer. Check out the top 10 D2C brands spending on Facebook, Instagram, and Twitter so far in 2021… Read more here.
Even as location becomes less important in ever-increasingly digital business relationships, sometimes you want to find a partner in your own backyard. Especially when targeting regional consumers, a local agency already understands the ins and outs of your town. No need to explain what makes these people tick. This city of creatives provides ample opportunity to create compelling advertising stories. Nowhere else can you execute a strategy faster (hello, the city that never sleeps…) and with more passionate people.
There are more than 1200 advertising agencies in NYC. Plus, as the business capital of the US, companies seeking success must be able to balance the city’s warp-speed progress while competing creatively in marketing. This list details 50+ New York ad agencies with a client media spend of at least $100M and a minimum of 50 employees… Read more here.