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How to Get the Most Out of Your Advertising, Marketing and Promotions Software

As with most things in life, when it comes to your marketing and advertising software, what you get out depends…
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Business Development Lead Generation Tips for Your Agency

Effective lead generation takes many forms, depending on what resources you want to apply to it. Here are some…
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In Business-to-Business Sales, Contact Intelligence Is Vital

If you know your customers’ daily challenges, you can easily explain how you can help them, whether that’s…
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Making Prospecting More Efficient

The Secret to Prospecting? Making It More Efficient

Let’s be honest: prospecting isn’t anyone’s favorite use of time. You leave endless voicemails, you shoot…
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Marketing Professionals Love These Tools

Business Lead Generation: Marketing Professionals Love These Tools

No top marketer says they got where they are today with no help at all. While achieving goals will lead to climbing…
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Business Opportunities, Sales, Leads and How to Measure Them

Reporting for Agencies: Business Opportunities, Sales, Leads and How to Measure Them

Many agencies fail to market themselves effectively. Why is it important for agencies to have a consistent pipeline…
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Is Your Agency Your Most Important Client

Is Your Agency Your Most Important Client?

Last month our CEO Dave Currie sat down with Agency Management Institute's Drew McLellan to discuss the agency…
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Pathmatics

Winmo Users Score Digital Ad Intelligence from Pathmatics

Winmo, a product of List Partners Inc., has teamed up with Pathmatics to provide its users with breakthrough transparency…
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Database Marketing Software Best Practices for Agencies

When you use a contact database with your marketing software, bad data isn’t just bad, it’s the worst. In…
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How Can Lead Databases Improve Your Prospecting Success?

Sales -- and prospecting in particular -- can veer wildly from goal-crushing to soul-crushing. It’s not unusual…
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sales is a marathon

Why Sales is a Marathon, Not a Sprint

On Sunday morning, thousands of serious runners and fun runners will gather in Blackheath to begin the 37th London…
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Tools the Masters Use: Business Intelligence, Prospecting and Sales Enablement

If sales was a round of golf, the clubs you have in your bag would be just as important as your skill with them,…
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