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How Advertisers are Adjusting to Fan-Less Sports
Today, global sports sponsorship rights fees may fall 37% with fan-less sports. From $46.1 billion in 2019 to $28.9 billion...
Sponsorship
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Client Spotlight: Warped Tour Founders, KL Group Turn Latest Venture Virtual
Kevin Lyman Group, known for the Vans Warped Tour summer concert series, was scheduled to host 320 Festival this spring....
COVID-19
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10 Brands Upping Digital Advertising Spend
We’re officially into month 3 of social distancing. Who is using this opportunity to ramp up digital advertising? Don’t look...
Agency New Business
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What is Integer Group’s Secret Sauce Right Now?
Nicole Souza, of Integer Group, speaks on the surprising changes she has seen as clients are shifting their investment in...
Sponsorship
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100 Sponsorship Spenders Planning in Q2 2020
Instead of hitting the same tired prospect list, our most successful sponsorship, and ad sales clients find creative ways to...
COVID-19
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Data Insights: Your Key to Getting In Front of Media Buyers & Planners Right Now
Data insights are everything. As the industry moves quickly to keep up with the shifting brand needs to update media...
Sponsorship
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Updated: The Art of Virtualizing Live Events
From Cannes to the Tony’s, SXSW to Coachella, thousands of live events have been canceled or postponed amidst COVID-19. Some...
COVID-19
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Client Spotlight: How Coaster Cycles Shifted Gears to Combat COVID-19
From pedicabs to PPE – the story of how one company adapted its manufacturing to serve a higher good, and...
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The 5 Top Sales Podcasts to Up Your Game During Quarantine
Lately, I’ve found myself with tons of extra time during quarantine. I’ve already binged watched Tiger King, completely overhauled my...
UK
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Keep Calm and Carry On with UK Business Development
With the rise of COVID-19, there are a limited number of new business opportunities across the agency landscape. In the...
COVID-19
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30 Sales Quotes To Keep You Motivated Through Quarantine
Would you have ever thought Q1 would come to a screeching halt from a pandemic? Or, better yet, that you’d...
COVID-19
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Worldwide Partners Chooses “Prudence Over Panic” – Interview with CEO John Harris
Winmo CEO Dave Currie talked with John Harris, President and CEO of Worldwide Partners, an independent agency network with agencies...
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