How Strategic Is Your Sales Strategy?
When businesses experience stagnation in their sales and revenue, something that’s easy enough to avoid is often to blame: They...
UK
Time-Saving Tips for B2B Sales Prospecting
Work smarter not harder is how the saying goes, and when it comes to B2B sales prospecting this couldn’t ring...
DailyVista Exclusive: Spin Master Hires Media Planning, Buying Agency Ahead of Holidays
DailyVista (now WinmoEdge) readers heard it first! That’s right, the insiders at our prospecting publication DailyVista have confirmed that Spin...
UK
What Marketers Should Know About Dark Social
"Dark social" is when you take that article and share it with another person using anything other than social media, like if you were to send it to a loved one via email or text message. There are a number of key things about the idea behind "dark social" that marketers in particular have to be aware of.
UK
Networking in the Age of Social Media
Perhaps no other pocket of life has felt a greater impact from social media than the world of business. Networking with peers, communicating with colleagues old and new, and reestablishing connections with past acquaintances has literally never been easier - or more instantaneous.
UK
Audience Targeting Techniques for B2B Marketers
Sales intelligence solutions streamline and simplify the process of identifying viable B2B prospects. If your firm is not currently relying on sales intelligence tools for marketing and business growth purposes, it’s already falling behind the competition.
Marketing
Director of Marketing Operations (DMO)
A new position is showing up in the ranks of more and more marketing departments: the DMO, or Director of...
Business Development
Top 5 Digital Video Consumer Trends Increasing Ad Spending
With multiple trends driving the increase in video ad spend it’s important to identify the impact it has on consumer...
UK
How Digital Spend has Impacted the UK Ad Market
Across the board, agencies are spending much more on digital advertising throughout the U.K. This should come as no surprise...
Marketing Tech
Programmatic Advertising’s Soaring Popularity: Why Are Advertisers so Smitten?
If it seems like many of the country’s largest advertisers and marketing companies are jumping on the programmatic advertising bandwagon,...
Why National Brands are Moving to a “Technology of Record” Model
Much like the agency of record, a technology of record serves as the primary SaaS or software solution used to...
UK
How Effective is Your Sales Strategy?
When businesses experience stagnation in their sales and revenue, something that’s easy enough to avoid is often to blame: They...
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