Marketing

How to Use Winmo as a Market Research Tool
Are you tasked with determining your total addressable market? Maybe your boss wants to know how much ad spend…

8 Brands Increasing Digital Spending: Q3 2021
The U.S. economy is enjoying some of the best growth it's seen in decades, with estimated GDP up 7% in…

20 Brands With New CMOs: Q3 2021
We've been told Q3 is the slowest quarter. Everyone is on PTO and saving their budgets for that Q4 race to the…

25+ Space Jam: A New Legacy Brand Partnerships
Just as Black Widow pushed aside Fast (Nine?) at the box office, Space Jam: A New Legacy is set to release…

The Sudden Rise in Crypto Media Companies
Sigh, it seems there are still more developments out of the world of cryptocurrency. With stocks as stressful…

Top 15 Washington DC Ad Agencies
Washington DC is obviously known for its politics, with about 35% of residents working for the federal government.…

15 OTT Spenders Planning in Q3 2021
You already know about our recent launch of OTT insights. And (brag) our timing couldn't have been more perfect…

The State of eSports Sponsorships and Opportunities: Q3 2021
Not all sports suffered devastating losses during the pandemic. Esports, which was already a growing industry…

Where Have All the Cookies Gone?
Lately, my iPhone has grown increasingly persistent. With each tap of an icon, it asks me whether or not I'll allow…

Brands Increasing Digital Spending Right Now
Marketing and sales professionals have long subscribed to the “rule of seven,” which states that a potential…

Four Brands That Know the Purpose of Pride Month
I need to start with a disclaimer: I am a straight, white, cisgender woman. So, what gives me the right to hold…

Top London Agencies: Q2 2021
Today, London is one of the world's largest advertising and media hubs. In fact, ad agencies in the city are responsible…