Marketing

Predictive Prospecting

Winmo Steps Up Predictive Prospecting, Giving DailyVista New Edge

For over a decade, List Partners Inc. has given sales professionals an edge on new business through its forward-looking…
Learn More
A man and a woman sitting on a bench tipping on an Apple computer

List Building Software | How does Mirren/RSW Rank?

If you went to the Mirren Live agency new business conference this week, you probably saw the launch of the Mirren…
Learn More
omnichannel marketing scaled

Omnichannel Marketing and Your Business Intelligence Software Stack

Omnichannel marketing is what’s now, multi-channel marketing is so 2000-late. If multi-channel marketing is presenting…
Learn More
Three binders filled with Advertising Contact Lists.

Database Marketing Software Best Practices for Agencies

When you use a contact database with your marketing software, bad data isn’t just bad, it’s the worst. In…
Learn More
Scrabble letters spread on a wood table

Why Pay Special Attention to Strategic Decision Makers?

In all this talk about reaching decision makers, it’s easy to think that everyone in a decision making position…
Learn More
Graphic showing the growth of sales

Software That Helps you Generate Sale Leads

In business it’s easy to find software to spend money on - everything from accounting software to applications…
Learn More
creative agencies for superbowl

The Creative Agencies Behind Epic Superbowl Ads

The Patriots staged an historic come-from-behind victory in the Super Bowl and Lady Ga Ga gave a half-time performance…
Learn More
Red phone on a white backdrop

Why Marketing Decision Makers Aren’t Returning Your Calls

Ok, I’ll admit it – I’m the WORST at checking my office voicemail. In fact, I’m the worst at actually answering…
Learn More
don't penny pinch on your business development software

How Penny-Pinching on Your Business Database Software is Hurting Your Sales

If you’re trying to tie up some new business, databases and tools that serve up contact information can be investments…
Learn More
global creative and media agency workers planning their strategy

How to Reach Decision Makers on AdAge’s Top 10 Agencies A-List

AdAge has released its Agency of the Year A-List, and by our math, the top 10 agencies represent a combined total…
Learn More
City surrounded by buildings, highways, and trees

List Partners Inc. Launches Local Ad Sales Prospecting Platform

List Partners Inc. (LPI), a global business development firm, is answering the demand for localized ad sales intelligence…
Learn More
Three binders filled with Advertising Contact Lists.

3 Steps for Building Your Advertising Contact List

It’s difficult to talk about the best way to create an advertising contact list without talking about the dark…
Learn More