Chicago is home to some of the most innovative and inventive agencies in the country. The city is known for a rich background in marketing and design, so if you’re looking for some of the best Chicago agencies look no further.
Our team has hand-selected this list of agencies based on size and client spend. These agencies are responsible for representing some of the world’s most well-known brands and creating the advertising campaigns we know and love.
Whether you are using this list to narrow down your agency search or utilizing it for prospecting efforts, we hope you will find this list of Chicago’s Top 20 Agencies valuable:
Abelson-Taylor is an advertising agency that tells the human story hidden within the data. They emphasize health and wellness and focus on the health decisions that dive into the emotional side of science.
Discipline: Advertising
Total Client Spend: $507.5 Million
Employees: 247
Main Phone: (312) 894-5500
Address: 33 West Monroe Street Suite 600 Chicago, IL 60603 USA
Top Clients: Sanofi U.S., Enbrel, Neulasta, Allergan, AbbVie, Astellas Pharma US
Arc is an agency dedicated to creating meaningful, connected experiences. They have forever changed the game of shopping by creating irresistible commerce for some of the world’s leading brands.
Discipline: Integrated
Total Client Spend: $128.1 M
Employees: 425
Main Phone: (312) 220-3200
Address: 35 West Wacker Drive 15th Floor Chicago, IL 60601-4884 USA
Top Clients: Intel, MillerCoors, Miller High Life, Keystone, Milwaukee’s Best, Molson Canadian
Burrell Communications is an advertising agency that is transcultural and multidimensional. Their expertise is understanding the cultural catalysts and trendsetters, allowing them to connect with today’s transcultural consumers.
Discipline: Advertising
Total Client Media Spend: $3.18B
Employees: 126
Main Phone: (312) 297-9600
Address: 233 North Michigan Avenue 29th Floor Chicago, IL 60601 USA
Top Clients: Verizon Communications, McDonald’s, Coca-Cola, Toyota Camry, Olay, Tide Pods
One of the largest independent advertising agencies in America, Cramer-Krasslet is multi-disciplinary and cross-functional. They have significant resources in areas such as branding, media, creative, programmatic, analytics, and digital to name a few.
Discipline: Advertising
Total Client Media Spend: $261.29 M
Employees: 462
Main Phone: (312) 616-9600
Address: 225 North Michigan Avenue 24th Floor Chicago, IL 60601-7601 USA
Top Clients: Corona Extra, Edward D. Jones & Co., Smart Ones, Heinz Ketchup, The Alzheimer’s Association, Panamera
DDB Chicago is a full-service advertising agency offering clients in-house capabilities ranging from strategic planning, research and analytics, account and project management, and creative services across all forms of media.
Discipline: Advertising
Total Client Media Spend: $1.38 B
Employees: 550
Main Phone: (312) 552-6000
Address: 225 North Michigan Avenue 10th Floor Chicago, IL 60601 USA
Top Clients: State Farm Insurance, Capital One, Jeep Grand Cherokee, Jeep Compass, Skittles, Starburst
Edelman is a global communications marketing firm that partners with the world’s leading businesses and organizations to evolve, promote and protect their brands and reputations.
Discipline: Integrated
Total Client Media Spend: $886.19 M
Employees: 360
Main Phone: (312) 240-3000
Address: 200 East Randolph Drive 63rd Floor Chicago, IL 60601 USA
Top Clients: Samsung Electronics, Johnson & Johnson, Olive Garden, H&R Block, Heineken Lager, Huggies, T.J. Maxx
Energy BBDO is an integrated advertising agency producing work that attracts attention and defines the brand. They work through a multitude of communications channels to deliver brand-defining ideas to people in surprising, innovative ways.
Discipline: Integrated
Total Client Media Spend: $810.75 M
Employees: 185
Main Phone: (312) 337-7860
Address: 225 North Michigan Avenue 15th Floor Chicago, IL 60601 USA
Top Clients: Bayer Corporation, Macy’s, Bayer Consumer Care Division, Aleve, Claritin, Quaker Oats, Extra
FCB Chicago is the industry’s largest startup, founded in 1873 as Lord & Thomas and reintroduced as Foote, Cone and Belding. They create big transformative ideas that drive change.
Discipline: Advertising
Total Client Media Spend: $904.71 M
Employees: 644
Main Phone: (312) 425-5000
Address: 875 North Michigan Avenue Chicago, IL 60611 USA
Top Clients: Jeep Grand Cherokee, Cox Communications, Michelob Ultra, Sears Holding Company, General Electric Corporation, Discover, Clorox Liquid Bleach
Golin is a progressive public relations agency, designed to reach a profoundly diverse global market. They provide effective solutions for major brands through various specialties within the following key practice groups: consumer, corporate, digital, healthcare, multicultural and technology.
Discipline: Public Relations
Total Client Media Spend: $885.09 M
Employees: 120
Main Phone: (312) 729-4000
Address: 875 North Michigan Avenue 26th Floor Chicago, IL 60611 USA
Top Clients: Walmart, State Farm Insurance, McDonald’s, Lowe’s, Mountain Dew, Sargento Foods, Barbie
Havas provides clients with a full range of integrated tools and services across multidimensional platforms. Their extensive in-house capabilities and partners allow them to create custom, purpose-built solutions that help drive client business.
Discipline: Advertising
Total Client Media Spend: $255.27 M
Employees: 200
Main Phone: (312) 640-6800
Address: 36 East Grand Avenue Third, Fourth, & Fifth Floor Chicago, IL 60611-4592 USA
Top Clients: PlayStation, Sonic Corporation, AutoZone, Barilla America, The Humane Society, Mike’s Hard Lemonade, Moen, Orbitz
JWT has been reimagining the future of businesses for over 154 years and is one of the most well-known marketing communications brands. Their brand solutions are built from human insight and creativity and revolutionized by the power of technology.
Discipline: Integrated
Total Client Media Spend: $8.67 M
Employees: 170
Main Phone: (312) 951-4000
Address:
Top Clients: Dell, American Bar Association, Grey Poupon, The Illinois Department of Commerce
Leo Burnett makes solutions, not just adds. Capabilities cross experiences, content, services, products, technology, and advertising.
Discipline: Advertising
Total Client Media Spend: $5.8 B
Employees: 900
Main Phone: (312) 220-5959
Address: 222 Merchandise Mart Plaza Suite 250 Chicago, IL 60654-1022 USA
Top Clients: Samsung Galaxy, Abbott Laboratories, The Allstate Corporation, Coca-Cola, TracFone Wireless, Allstate Automotive
Mindshare is a global media and marketing agency network with 116 offices in 86 countries.
Discipline: Media Buying & Planning
Total Client Media Spend: $1.12 B
Employees: 120
Main Phone: (312) 242-1100
Address: 350 North Orleans Suite 1270 Chicago, IL 60654 USA
Top Clients: Abbott Laboratories, Unilever, General Mills, Huggies, Dyson, Nature Valley, Cheerios
Ogilvy is a creative network that exists to make brands matter in a complex, noisy, hyper-connected world. They design the brand, turn it into an experience, and communicate the brand’s story.
Discipline: Integrated
Total Client Media Spend: $1B
Employees: 190
Main Phone: (312) 856-8200
Address: 350 North Orleans Street 11th Floor Chicago, IL 60654 USA
Top Clients: Progressive Casualty Insurance Company, Kraft Heinz, Modelo Especial, Dove, Huggies, Jimmy Dean
OMD was named Adweek’s Top Global Media Agency of the year for 2019. They allow their clients to make better decisions quicker using analytic and data capabilities.
Discipline: Media Buying & Planning
Total Client Media Spend: $1.21 B
Employees: 260
Main Phone: (312) 324-7000
Address: 225 North Michigan Avenue Suite 1900 Chicago, IL 60601 USA
Top Clients: State Farm Insurance, McDonald’s Corporation, Pepsi, Gatorade, Tropicana, Cheetos
An integrated marketing communications agency, Rhea & Kaiser immerses themselves in your business and proposes strategies and metrics accordingly in order to help companies realize their vision.
Discipline: Integrated
Total Client Media Spend: $30 M
Employees: 125
Main Phone: (630) 505-1100
Address: 400 East Diehl Road Suite 500 Naperville, IL 60563 USA
Top Clients: Nayer Crop Protection Seed Treatment, NorthShore University HealthSystem, Bayer Crop Protection, Peoples Gas, Growmark
As a digital business transformation agency, SapientRazorfisg uses technology to digitally enable client business and allow them to unlock value for their customers.
Discipline: Digital
Total Media CLient Spend: $257.68 M
Employees: 391
Main Phone: (312) 696-5000
Address: 222 Merchandise Mart Plaza Suite 1200 Chicago, IL 60654 USA
Top Clients: Kroger, Esurance, Blackberry, Alpo
Schawk specializes in execution excellence. They ensure brand consistency and scale resources to meet the workflow needs of clients big and small.
Discipline: Branding
Total Client Media Spend: $41.36 M
Employees: 120
Main Phone: (847) 296-6000
Address: One North Dearborn Suite 700 Chicago, IL 60602 USA
Top Clients: Bloomingdale’s Jarden Consumer Solutions, Revere
Starcom harnesses the power of media to bridge the tension between what people want and brands need. They realize people are powered by technology and try to bring them experiences through it.
Discipline: Media Buying & Planning
Total Client Media Spend: $4.21 B
Employees: 450
Main Phone: (312) 220-3535
Address: 35 West Wacker Drive 22nd Floor Chicago, IL 60601 USA
Top Clients: Lowe’s, Allstate, Dodge Ram, Samsung Electronics, Novartis Pharmaceuticals, Allstate, Best Buy
Marketing Store is a global customer engagement agency known for their collaborative approach and industry-leading solutions.
Discipline: Integrated
Total Client Media Spend: $516.63 M
Employees 150
Main Phone: (312) 614-4600
Address: 55 West Monroe Suite 1400 Chicago, IL 60603 USA
Top Clients: McDonald’s
Hoping to connect with these Chicago agencies? Access decision-maker contact info by downloading a free trial of Winmo today!
Top 18 Miami Agencies
in Agency New Businessby Anna CrochetIf you’re looking for an agency fueled by passion and creativity, Miami is the place for you. The city is home to some of the world’s most influential and successful agencies across branding, web design and development, digital, social media and more.
Searching for the perfect Miami agency for you and your team? We’ve generated a list of top-earning agencies who are responsible for creating some of today’s most well-known and successful campaigns for top brands. The agencies listed below have a client media spend of at least $50 million and we’ve provided agency addresses and verified contact information for your convenience as well.
If you’re on the hunt for a new agency partner, choose one from our list of Top 18 Agencies in Miami:
Alma
Alma is an unorthodox, small-shop creative culture combined with the sophistication of a global approach. Alma is the largest multicultural ad agency in the U.S. and the most creatively awarded.
Discipline: Multicultural
Total Client Media Spend: $1.25B
Employees: 50
Main Phone: (305) 662-3175
Address: 2601 South Bayshore Drive Fourth Floor Coconut Grove, FL 33133 USA
Top Clients: Sprint, McDonald’s, Clorox Liquid Bleach, Anheuser-Busch Companies, PNC Bank, Hidden Valley Ranch, Juicy Fruit
BVK/ Meka
BVK is a Top 25 independent marketing and advertising agency focusing on the pillars of healthcare, travel and tourism, higher education and recreation and lifestyle industries.
Discipline: Integrated
Total Client Media Spend: $310.8 M
Employees: 15
Main Phone: (305) 372-0028
Address: 848 Brickell Avenue Fourth Floor Miami, FL 33131 USA
Top Clients: Samsung Electronics, Pfizer, Milwaukee Electric Tool Company, Shaw-Ross International Importers, Southwest Airlines Vacations
C-COM Group, Inc.
C-COM Group is a Public Relations Agency able to crack the cultural code that fuels conversation, helping brands engage with a powerful, relevant voice.
Discipline: Public Relations
Total Client Media Spend: $415.9 M
Employees: 5
Main Phone: (305) 447-4015
Address: 1790 Coral Way Suite 300 Miami, FL 33145 USA
Top Clients: Aveeno, Neutrogena Healthy Skin, Outback Steakhouse, FPL Group, Florida Power & Light
Conill Advertising, Inc.
Conill Advertising is the nation’s first Latino marketing agency and is one of the most highly awarded multicultural agencies in the country.
Discipline: Multicultural
Total Client Media Spend: $337.84 M
Employees: 30
Main Phone: (305) 351-2901
Address: 800 Brickell Avenue Suite 1115 Miami, FL 33131 USA
Top Clients: Tide Pods, Pamper’s Toyota Motor Sales, Prudential Financial, Luvs, Prilosec, Crest
CreativeOndemand
CreativeOndemand is a multicultural agency that tells a story, shares an insight, provides perspective and marks territory.
Discipline: Multicultural
Total Client Media Spend: $381.18 M
Employees: 13
Main Phone: (305) 529-6464
Address: 2601 South Bayshore Drive Suite 1400 Miami, FL 33133 USA
Top Clients: Volkswagen of America, Viagra, Regions Bank
David
David is an advertising agency that works to redefine communications and the future of the industry by producing “firsts” for each client and producing work never seen from them before.
Discipline: Advertising
Total Client Media Spend: $439.16 M
Main Phone: (786) 725-3415
Address: 21 Northeast 26th Street
Miami, FL 33137 USA
Top Clients: Burger King Corporation, Budweiser, Devour
Delta Media, Inc.
Delta Media is a full-service out-of-home agency serving both general and multicultural agencies.
Discipline: Out-of-Home Advertising
Total Client Media Spend: $164.75 M
Main Phone: (305) 595-7518
Address: 11780 Southwest 89th Street Suite 201 Miami, FL 33186 USA
Top Clients: Corona Extra, Corona Light, Corona Premier, Corona Refresca
Hispanic Group
The Hispanic Group is an integrated agency creating connections between brands and consumers in an innovative, efficient and transparent way based on deep knowledge of the Hispanic Market.
Discipline: Integrated
Total Client Media Spend: $78.02 M
Main Phone: (305) 477-5483
Address: 8181 Northwest 14th Street Suite 100 Miami, FL 33126 USA
Top Clients: Xoom Corporation, XOOM.com
M8
M8 exists to turn data into remarkable ideas that excite people. Their decades of experiences have allowed them to build lasting relationships with great brands.
Discipline: Multicultural
Total Client Media Spend: $637.74 M
Main Phone: (786) 623-5500
Address: 2200 Biscayne Boulevard Second Floor Miami, FL 33137 USA
Top Clients: Sprint Corporation, General Mills, Starwood Hotels & Resorts, Visit Florida
OMD Latin America
OMD was named Adweek’s Top Global Media Agency of the year for 2019. They allow their clients to make better decisions quicker using analytic and data capabilities.
Discipline: Multicultural
Total Client Media Spend: $543.73 M
Employees: 12
Main Phone: (305) 341-2530
Address: 6205 Blue Lagoon Drive Suite 650 Miami, FL 33126 USA
Top Clients: State Farm Insurance, JC Penney
Paragon Marketing
Paragon Marketing challenges their business partners to think differently, and cultivate an environment that fosters professional and personal development.
Discipline: Event & Sponsorship Marketing
Total Client Media Spend: $109.43 M
Employees: 28
Main Phone: (561) 243-3073
Address: 352 Northeast Third Avenue Delray Beach, FL 33444 USA
Top Clients: Kraft Heinz Company
Pierson Grant Public Relations
Pierson Grant is a full-service public relations, digital strategy and creative marketing firm reaching audiences globally on behalf of clients throughout various industries.
Discipline: Public Relations
Total Client Media Spend: $108.83 M
Employees: 15
Main Phone: (954) 776-1999
Address: 6451 North Federal Highway Suite 1200 Fort Lauderdale, FL 33308 USA
Top Clients: Olive Garden, International Dairy Queen
Pinta USA, LLC
Pinta is a full-service agency reinventing the art of cross-cultural marketing. Their mission is to assist customers in reaching general market consumers in diverse communities.
Discipline: Integrated
Total Client Media Spend: $68.73 M
Main Phone: (305) 615-1111
Address: 1111 Lincoln Road Suite 800 Miami Beach, FL 33139 USA
Top Clients: CenturyLink
The Bravo Group
The Bravo Group delivers ideas that lead to brand growth, create impact and make clients shine.
Discipline: Multicultural Group
Total Client Media Spend: $254.76 M
Employees: 28
Main Phone: (305) 503-8000
Address: 601 Brickell Key Drive Suite 1100 Miami, FL 33131-2634 USA
Top Clients: The Wendy’s Company, Winn-Dixie Stores
The community
The community is a global agency made of diverse backgrounds, with one unifying mission: to create culturally-potent ideas for a multi-everything world.
Discipline: Multicultural
Total Client Media Spend: $2.44 B
Employees: 22
Main Phone: (305) 865-9600
Address: 6400 Biscayne Boulevard Miami Beach, FL 33138 USA
Top Clients: Verizon, Google, Domino’s, Apple, Corona Extra, Kroger, Modelo Especial, Red Bull North America, Spectrum, Walt Disney World Parks & Resorts
Tilson Public Relations
Known in marketing as one of the best PR agencies for business-to-consumer and business-to-business campaigns, the Tilson team of seasoned PR practitioners gets maximum impressions and targets press coverage that moves brands forward.
Discipline: Public Relations
Total Client Media Spend: $50.59 M
Main Phone: (561) 998-1995
Address: 1001 Yamato Road Suite 300 Boca Raton, FL 33431 USA
Top Clients: Staples, BJ’s Wholesale Club, UPromise, Inc
Zimmerman Advertising
Zimmerman Advertising works to dramatically advance their client’s growth, not just their brand, explaining why they are a retail growth machine.
Discipline: Integrated
Total Client Media Spend: $1.31 B
Employees: 1K
Main Phone: (954) 644-4000
Address: 6600 North Andrews Avenue Fort Lauderdale, FL 33309-3069 USA
Top Clients: McDonald’s, Papa John’s International, Kay Jewelers, ADT Security Services, Chuck-E-Cheese, Steak ‘n Shake, Michaels Stores, Inc
Zubi Advertising
Zubi Advertising is a results-driven organization that produces actionable insights and develops integrated strategies that inspire relevant creative and drive action. Their ultimate mission is to generate rich brand experiences that resonate with diverse audiences.
Discipline: Advertising
Total Client Media Spend: $225.26 M
Employees: 108
Main Phone: (305) 448-9824
Address: 2990 Ponce De Leon Boulevard Suite 600 Coral Gables, FL 33134-7211 USA
Top Clients: Olive Garden, ExxonMobil Corporation, S.C. Jonson & Son, Genworth Financial
Hoping to connect with these Miami agencies? Access decision-maker info by downloading a free trial of Winmo today!
8 Emerging Brands from 2018 You Should Know About
in Ad Sales, Agency New Business, Marketing Tech, Sponsorshipby Anna CrochetIn 2018 there were several companies that began shaking up their industries and today, we’re bubbling up eight of these brands that you need to keep on your radar. These brands are on the rise and shaking up the status quo. Typically, emerging brands are smaller startups that are hungry for growth and will need assistance in expansion efforts sooner rather than later.
Many of these brands have aggressive expansion goals, are hiring new personnel, and have seen an increase in funding to support their movements.
Check out this list of 8 emerging brands and what opportunities lie ahead for you:
MedMen
A cannabis retailer founded in 2010, MedMen is growing as quickly as the industry itself. Core company focuses include combining education with a retail presence in order to make the selling of pot as normal as possible. Most of these efforts are made through it’s online and print magazine.
Marketing is done internally, which gives MedMen the freedom to control the brand and avoid any long-term agency commitments. The brand will continue to expand in 2019 as more locations participate in the legalization of cannabis. The in-house creative team will grow as well and hopes to expand beyond their usual channels of influencer marketing and social media. Revenue hit $39.8 million in 2018, so sellers should definitely expect more campaigns with company growth on the horizon.
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Apartment Butler
Apartment Butler, a mobile concierge startup, exists to help you cross off items on your daily to-do list. For example, the startup serves primarily Houston and Dallas apartments, coordinating housekeeping, pet care, and laundry to make customer’s lives easier. In December 2018, Apartment Butler secured $2 million in a venture round led by Mercury Fund. the money will go towards developing new services, new features, and expanding geographic reach through the hiring of new personnel.
With all the new hires, Apartment Butler may further with the help of an outside agency. They’ll be on the hunt for a PR AOR to assist in spreading awareness, and anyone that can help differentiate them from the vast competition.
In regards to media sellers, the tiny budget consists of mostly earned media and social media. However, those in Texas should reach out to secure revenue by targeting their main demographic.
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Parachute Home
Parachute Home provides modern bedding and bath essentials for a more comfortable home. They are on the road to expansion as well, with a goal to open more locations by 2020. Their first store location opened two years ago, and since then they have made significant progress in the retail space. In June, they received a $30 million Series C funding round to support the plan for 20 new locations.
With six physical stores, Parachute execs have learned what it takes to drive loyalty and shift the media mix in order to strike interest in the new store openings. According to sources, outdoor channel spend has significantly increased over the years. Sellers should expect more campaigns as the brand attempts to continue its growth, and media spend trending up.
In the past, Parachute has worked with Office of Baby on creative work, but the agency isn’t it’s AOR. Luke Droulez was also promoted to the CMO position last July, so reach out to him for potential work.
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Fair
Car subscription startup Fair named Derek Callow it’s new CMO last February, consequently launching an agency review in preparation for national expansion and boosted marketing spend.
The company wants to hire a variety of agencies since it has previously only operated on a project-by-project basis. The mission of the company is to make car rentals more convenient. The app allows customers to get a car on their phone and return it whenever they want as opposed to the original rental process that required heavy paperwork. .
In just about a year, Fair has grown through 22 cities across 12 states, with 20,000 years. After expected national expansion, the company has plans to go global and spend around $50 million on marketing across all channels. Agency and martech readers, there is definitely a chance to get involved with current expansion and growth in the future.
Request Trial For Fair Decision-Maker Contact Info
Heed
Heed uses AI and advanced sensor technology to change the way fans interact with real-time sports. Their vision is to create a world in which live events become global digital experiences.
Last October, Heed reported $35 million raised in funding led by SoftBank. The company handles all things sports with insights, attributes, and video content. They have also struck exclusive deals with the UFC and EuroLeague, so the new revenue will bolster upcoming partnerships.
The startup targets younger fans and therefore relies mostly on social media engagement, but sellers should keep them in mind for the future. Heed is currently searching for a growth marketing director, and as they continue to grow could potentially be in the market for an agency review.
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Modern Acupuncture
The alternative medicine company, Modern Acupuncture, released its first campaign by creative AOR StrawberryFog. The campaign’s purpose is to display the offers of beauty, stress and pain treatments available to all consumers. The hope of the campaign is to reach those who aren’t aware of acupuncture and all of its benefits.
The idea is becoming more popular throughout the nation, and the company has been opening new locations with a plan for more expansion within the coming year.
This is one to keep on your radar, especially media sellers. Modern Acupuncture currently handles media in-house, but that could easily change with the planning of more campaigns predicted in the near future.
Request Trial For Modern Acupuncture Decision-Makers
MyFlightSearch
The all-in-one travel booking service provider MyFlightSearch began looking for their first CMO last August. Since outside hires are the number one trigger for an agency hire, we encourage you to be in contact with lower-level personnel until someone is hired for the position.
The main goal of the company is growth, and they currently only use social media, earned media and partnerships with local TV stations. After the CMO starts, we predict more channels will come into play in order to support expansion goals.
Sellers with high ROI engagement rates among travelers are encouraged to reach out. Travel typically spikes in Q2 and Q3, so expect MyFlightSearch spending to do the same.
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Tender Greens
Tender Greens creates distinctive meals based on local markets in order to help people eat for the better. The fast-casual restaurant headquartered in California promoted Denyelle Bruno to the role of CEO. Her plan is to double the number of locations in the next two years, which is currently marked at 28. Their focus demographic is across Boston, New York, and California, so they’ll scale brand presence in these locations first.
With new hires and rapid expansion plans, keep in mind their biggest spending channel is digital. We encourage sellers to reach out for project-by-project work specifically around their locations. In 2017, they partnered with Envoy for some digital work so you may see them among your competition.
Request Trial For Tender Greens Decision-Maker Contact Info
These are just eight of the emerging brands from the many inside our platform. Imagine having all of those brands at your fingertips, along with verified contact information for key decision-makers.
IEG World 2019 Speakers: The Complete Contact List
in Sponsorshipby Anna CrochetThe IEG Conference is almost here, and the speaker line up is guaranteed to empower, educate and inspire you throughout the conference. Over 75 industry icons including C-level executives and cultural and business innovators will be speaking throughout the event.
So, how do you keep up with loads of information like this?
Lucky for you, we’ve created a downloadable speaker contact list of LinkedIn profiles, company websites, specific titles, and even email addresses for these leaders and the brands they represent. Our hope is that this tool will allow you to get the most out of your time at the IEG Conference, and make it easier to record all of the valuable information these speakers bring to the table.
If you like what you see, stop by the Winmo booth at IEG World and we will pull a custom prospecting list for you!
Check out the speaker contact list here via excel and PDF:
How to Activate CMO Tenure Data to Help Agencies Win New Clients
in Agency New Businessby Anna CrochetDid you know that 78% of new CMO’s undertake an agency review within four months of their start date? With the release of our latest report, The CMO Lifecycle: Tenure Analysis and New Business Opportunities, our team tracked CMO’s of national advertisers since 1995 and found that CMO changes are the #1 indicator of new business opportunities for agencies.
Winmo CEO Dave Currie joined leading agency search consultant, Lisa Colantuono for an Adweek Webinar where they discussed how you can activate CMO tenure data to forecast CMO shifts and capitalize on narrow windows of opportunity to win new business.
In case you missed it, here are five key industry takeaways from the webinar as well as the answers to the Q&A session after the event:
1) Consumer Packaged Goods
This category serves as one of the largest throughout the report, and also one of the highest rates of CMO churn at a tenure average of 37 months. This industry is better for identifying new business opportunities.
A few trends exist throughout the space, the most prevalent being an influx of startups that consumers consider to be more authentic and therefore healthier. These startups are outshining major companies and slowly but surely stealing their shelf space as well. For instance, RX Bars and Pacific Foods Organic Soup are just some of the new startups found in this category that have not only gain a ton of traction.
Another shift is the wave of giants buying upstarts.
[easy-tweet tweet=”An @iriworldwide (Information Resources, Incorporated) study released in October 2018 found that more than $17 billion in U.S. CPG industry sales have shifted from large players to small ones since 2013.” via=”no” template=”dark”]
In order for agencies to win pitches in this category, they must understand we are living in the age of precision consumer goods. Consumers expect products that are created just for them. Therefore, agencies must keep in mind innovative business solutions are crucial for CMOs, as well as creative breakthrough work. The more an agency knows about the consumer, the more success they will find in the space. Along with that, the more insights agencies know about the buyer journey, the more invaluable you will be to CMOs in this space.
2) Retail
With 403 companies being tracked in the report, retail is the second largest category. The CMO churn is also one of the highest, reported at 36 months.
This changing landscape throughout retail is a big challenge. New channels of trade, a change in eating habits, and younger consumers with different shopping styles are creating shifts throughout the space.
Lisa Colantuono reported, “I’m often asked about who are the “hot agencies” in the industry and my answer is always the same.
[easy-tweet tweet=”Hot agencies are good at what they do because they excel at something that no one else can emulate. So instead of trying to “copy” something, figure out what you offer that no one else can.” user=”@AARLisa” hashtags=”#CMOTenure” template=”dark”]
Stand-out agencies are those that have a full understanding of omnichannel marketing and assist retailers in balancing attracting the new digital shoppers while retaining their loyal shoppers in the physical store.
Agencies in this sector must be capable of producing quick, snackable content. Understanding the younger millennial shopper mindset and communicating with them effectively through technology is crucial for today’s retailers. Agencies that have real-time analytics that can be effectively applied and implanted will win the business in this space.
3) Financial Services
This established category has faced rapid transformation recently. The average industry tenure of the 265 companies researched is reported at 48 months, with insurance vertical and traditional banking being less probable to change. This industry is the most tenured and therefore less probable to change.
CMO challenges throughout this category include reducing CPA, increasing brand awareness, improving the onsite experience, and they are dealing with a massive amount of information/research each day. The financial industry is where agencies must know the rules and regulations along with truly understanding the banking business and associated needs.
[easy-tweet tweet=”There’s very little time for learning curves and no room for error or lack of core business understanding in the financial services industry.” user=”@AARLisa” hashtags=”#CMMOTenure” template=”dark”]
Agencies in this sector should place a strong focus on building and maintaining relationships by constantly offering insights to people in the sector. Sharing thought leadership, consumer insights, and new learnings about brands they’re truly interested in helping is the key for agencies. Secondly, having a powerful sales intelligence tool such as Winmo will keep agencies alerted on agency shifts on the horizon and one step ahead of competitors.
4) Restaurant
A less regulated vertical, casual dining has the lowest CMO average tenure of this category with 230 companies tracked overall with average tenure being 37 months. This category is no stranger to change and one that’s at the top of the pack of impact by generation waves, dietary fads, and fickle consumer trends.
CMOs entering this market typically come from the same category, with their main mission being penetrating new markets and increasing market share very quickly. CMOs strive to balance short-term sales while developing long-term branding needs, which typically consists of a “test and learn” market growth model. Another major pain point in the industry is understanding what’s important in the restaurant business, which isn’t always about marketing needs, but operational needs as well.
Agencies should be comfortable with the “test and learn” model and look at the bigger picture when it comes to solving problems for the CMOs- it could be as simple as having clean bathrooms in each franchise.
5) Digital Business Providers
The last and most dynamic and change-driven sector has the highest volume of CMO church, therefore resulting in the highest sector of agency relationship churn also is Digital Business Providers. Subscription Delivery Services churns most marketers and has the highest number of project agency relationships as well.
This sector operates under a strong sense of urgency, and two vital needs from an agency include data management and an integrated content strategy. It’s also crucial to speak the jargon of who you are working with and make sure tone and language is appropriate.
CMOs within this sector are on the hunt for creative solutions with efficient production chops. The key for agencies is to discover how creativity with the right technology drives the business metric. Finding simple and pure ideas that are different and bold at the same time is the route to success for agencies in this sector.
We’ve also included quick takeaways on six steps to win new clients:
After the webinar, we opened up the panel for questions and had some pretty insightful inquiries ranging from how to best reach decision makers to what is actually driving CMO turnover. Here are 10 of the Q&As from the webinar:
1) Q: Are marketers open to speaking with boutique/small agencies or are the majority of assignments going to the larger, holding company agencies?
A: Answered by Lisa Colantuono: Marketers are definitely open to small and boutique agencies depending on the project and on the expertise/talents offered by the agency. Marketers don’t want to be a small fish in a big pond but they also don’t want to be the largest fish in a small pond.
2) Q: How many unsolicited emails to marketers receive from agencies and what makes them open an email?
A: Answered by Lisa Colantuono: On average over 1000 unsolicited emails per month; Timing and relevant information about the category, consumer or brand are vital.
3) Q: How do most CMO’s view PR when reporting to the board?
A: Answered by Dave Currie: In my experience, as PR has expanded as a discipline encompassing more marcom activities, with it has followed additional KPI’s with greater levels of measurement that can be more directly tied to business / financial impact. This speaks to one of the key insights shared about helping the CMO communicate true business impact from their efforts.
4) Q: Any tips for an indie agency that is up and coming after building the foundation for nearly 10 years.
A: Answered by Dave Currie: Bring back the fire that you had as a start-up in your first few years if that flame has at all faded. Fight for the right attention from just a few that will dramatically change the reputation and scale of work you’re undertaking. Prioritize time daily to get into the circle of those few and help them in any way you can a few times before you ask for anything in return.
5) Q: Any strategies to stay AOR or a core agency partner after the CMO has left?
A: Answered by Lisa Colantuono: Call a review with the new person in position! Show them what you’ve done, the value you’ve added and future plans for the brand.
6) Q: What’s driving CMO turnover? What are CMOs looking to do to stay in their roles?
A: Answered by Lisa Colantuono: Too many reasons to list – poor brand results, lagging sales, changes in the team, better opportunity elsewhere
7) Q: What is the best way to reach out to these decision makers? Is it through customized emails, phone calls, attending events? Which avenue has the best success?
A: Answered by Lisa Colantuono: I wish I had a nickel for every time I’ve been asked this question! There is no one best solution. It’s an integrated marketing solution that works best. It’s reach and frequency that helps. It’s about building a relationship which takes time by authentically sharing information to HELP THEM with their needs.
8) Q: What are some of the more creative ways you’ve heard of agencies using to reach out to CMO’s just to get their attention?
A: Answered by Lisa Colantuono: That’s just it – you don’t want to just “get their attention!” You want to build a relationship step by step by consistently offering thought leadership. New business isn’t a sprint. It’s a marathon.
9) Q: Are there any specific techniques that agencies are doing to get “noticed” or meetings with new CMOs?
A: Answered by Lisa Colantuono: Sharing insights and POV on new technology; Insights and POV on consumer habits; Insights on where the brand sits in the competitive set and relevant experience on how to elevate the brand in the set.
10) Q: Is a CMO change the #1 reason why a marketer puts their account in review? If not, what is the #1 reason?
A: Answered by Lisa Colantuono: There is no number one reason. Every brand is different. People work with people so when people change on either side (agency or client) there tends to be a change. But there are many reasons for reviews with a big reason being COMPLACENCY! When agencies become complacent, clients tend to feel indifferent with their “vendor” and you don’t want to be in that position.
Winmo is your leading source for new business opportunities. Be sure to keep up with our daily content and request a free trial for the most exclusive access to all the latest CMO shifts, agency shifts, product launches, and new business opportunities.
Top 20 Chicago Agencies
in Agency New Businessby Anna CrochetChicago is home to some of the most innovative and inventive agencies in the country. The city is known for a rich background in marketing and design, so if you’re looking for some of the best Chicago agencies look no further.
Our team has hand-selected this list of agencies based on size and client spend. These agencies are responsible for representing some of the world’s most well-known brands and creating the advertising campaigns we know and love.
Whether you are using this list to narrow down your agency search or utilizing it for prospecting efforts, we hope you will find this list of Chicago’s Top 20 Agencies valuable:
1. Abelson-Taylor
Abelson-Taylor is an advertising agency that tells the human story hidden within the data. They emphasize health and wellness and focus on the health decisions that dive into the emotional side of science.
Discipline: Advertising
Total Client Spend: $507.5 Million
Employees: 247
Main Phone: (312) 894-5500
Address: 33 West Monroe Street Suite 600 Chicago, IL 60603 USA
Top Clients: Sanofi U.S., Enbrel, Neulasta, Allergan, AbbVie, Astellas Pharma US
2. Arc WorldWide
Arc is an agency dedicated to creating meaningful, connected experiences. They have forever changed the game of shopping by creating irresistible commerce for some of the world’s leading brands.
Discipline: Integrated
Total Client Spend: $128.1 M
Employees: 425
Main Phone: (312) 220-3200
Address: 35 West Wacker Drive 15th Floor Chicago, IL 60601-4884 USA
Top Clients: Intel, MillerCoors, Miller High Life, Keystone, Milwaukee’s Best, Molson Canadian
3. Burrell Communications Group, Inc
Burrell Communications is an advertising agency that is transcultural and multidimensional. Their expertise is understanding the cultural catalysts and trendsetters, allowing them to connect with today’s transcultural consumers.
Discipline: Advertising
Total Client Media Spend: $3.18B
Employees: 126
Main Phone: (312) 297-9600
Address: 233 North Michigan Avenue 29th Floor Chicago, IL 60601 USA
Top Clients: Verizon Communications, McDonald’s, Coca-Cola, Toyota Camry, Olay, Tide Pods
4. Cramer-Krasslet
One of the largest independent advertising agencies in America, Cramer-Krasslet is multi-disciplinary and cross-functional. They have significant resources in areas such as branding, media, creative, programmatic, analytics, and digital to name a few.
Discipline: Advertising
Total Client Media Spend: $261.29 M
Employees: 462
Main Phone: (312) 616-9600
Address: 225 North Michigan Avenue 24th Floor Chicago, IL 60601-7601 USA
Top Clients: Corona Extra, Edward D. Jones & Co., Smart Ones, Heinz Ketchup, The Alzheimer’s Association, Panamera
5. DDB Chicago
DDB Chicago is a full-service advertising agency offering clients in-house capabilities ranging from strategic planning, research and analytics, account and project management, and creative services across all forms of media.
Discipline: Advertising
Total Client Media Spend: $1.38 B
Employees: 550
Main Phone: (312) 552-6000
Address: 225 North Michigan Avenue 10th Floor Chicago, IL 60601 USA
Top Clients: State Farm Insurance, Capital One, Jeep Grand Cherokee, Jeep Compass, Skittles, Starburst
6. Edelman
Edelman is a global communications marketing firm that partners with the world’s leading businesses and organizations to evolve, promote and protect their brands and reputations.
Discipline: Integrated
Total Client Media Spend: $886.19 M
Employees: 360
Main Phone: (312) 240-3000
Address: 200 East Randolph Drive 63rd Floor Chicago, IL 60601 USA
Top Clients: Samsung Electronics, Johnson & Johnson, Olive Garden, H&R Block, Heineken Lager, Huggies, T.J. Maxx
7. Energy BBDO, Inc.
Energy BBDO is an integrated advertising agency producing work that attracts attention and defines the brand. They work through a multitude of communications channels to deliver brand-defining ideas to people in surprising, innovative ways.
Discipline: Integrated
Total Client Media Spend: $810.75 M
Employees: 185
Main Phone: (312) 337-7860
Address: 225 North Michigan Avenue 15th Floor Chicago, IL 60601 USA
Top Clients: Bayer Corporation, Macy’s, Bayer Consumer Care Division, Aleve, Claritin, Quaker Oats, Extra
8. FCB Chicago
FCB Chicago is the industry’s largest startup, founded in 1873 as Lord & Thomas and reintroduced as Foote, Cone and Belding. They create big transformative ideas that drive change.
Discipline: Advertising
Total Client Media Spend: $904.71 M
Employees: 644
Main Phone: (312) 425-5000
Address: 875 North Michigan Avenue Chicago, IL 60611 USA
Top Clients: Jeep Grand Cherokee, Cox Communications, Michelob Ultra, Sears Holding Company, General Electric Corporation, Discover, Clorox Liquid Bleach
9. Golin
Golin is a progressive public relations agency, designed to reach a profoundly diverse global market. They provide effective solutions for major brands through various specialties within the following key practice groups: consumer, corporate, digital, healthcare, multicultural and technology.
Discipline: Public Relations
Total Client Media Spend: $885.09 M
Employees: 120
Main Phone: (312) 729-4000
Address: 875 North Michigan Avenue 26th Floor Chicago, IL 60611 USA
Top Clients: Walmart, State Farm Insurance, McDonald’s, Lowe’s, Mountain Dew, Sargento Foods, Barbie
10. Havas Worldwide Chicago
Havas provides clients with a full range of integrated tools and services across multidimensional platforms. Their extensive in-house capabilities and partners allow them to create custom, purpose-built solutions that help drive client business.
Discipline: Advertising
Total Client Media Spend: $255.27 M
Employees: 200
Main Phone: (312) 640-6800
Address: 36 East Grand Avenue Third, Fourth, & Fifth Floor Chicago, IL 60611-4592 USA
Top Clients: PlayStation, Sonic Corporation, AutoZone, Barilla America, The Humane Society, Mike’s Hard Lemonade, Moen, Orbitz
11. JWT
JWT has been reimagining the future of businesses for over 154 years and is one of the most well-known marketing communications brands. Their brand solutions are built from human insight and creativity and revolutionized by the power of technology.
Discipline: Integrated
Total Client Media Spend: $8.67 M
Employees: 170
Main Phone: (312) 951-4000
Address:
Top Clients: Dell, American Bar Association, Grey Poupon, The Illinois Department of Commerce
12. Leo Burnett Worldwide
Leo Burnett makes solutions, not just adds. Capabilities cross experiences, content, services, products, technology, and advertising.
Discipline: Advertising
Total Client Media Spend: $5.8 B
Employees: 900
Main Phone: (312) 220-5959
Address: 222 Merchandise Mart Plaza Suite 250 Chicago, IL 60654-1022 USA
Top Clients: Samsung Galaxy, Abbott Laboratories, The Allstate Corporation, Coca-Cola, TracFone Wireless, Allstate Automotive
13. Mindshare
Mindshare is a global media and marketing agency network with 116 offices in 86 countries.
Discipline: Media Buying & Planning
Total Client Media Spend: $1.12 B
Employees: 120
Main Phone: (312) 242-1100
Address: 350 North Orleans Suite 1270 Chicago, IL 60654 USA
Top Clients: Abbott Laboratories, Unilever, General Mills, Huggies, Dyson, Nature Valley, Cheerios
14. Ogilvy
Ogilvy is a creative network that exists to make brands matter in a complex, noisy, hyper-connected world. They design the brand, turn it into an experience, and communicate the brand’s story.
Discipline: Integrated
Total Client Media Spend: $1B
Employees: 190
Main Phone: (312) 856-8200
Address: 350 North Orleans Street 11th Floor Chicago, IL 60654 USA
Top Clients: Progressive Casualty Insurance Company, Kraft Heinz, Modelo Especial, Dove, Huggies, Jimmy Dean
15. OMD
OMD was named Adweek’s Top Global Media Agency of the year for 2019. They allow their clients to make better decisions quicker using analytic and data capabilities.
Discipline: Media Buying & Planning
Total Client Media Spend: $1.21 B
Employees: 260
Main Phone: (312) 324-7000
Address: 225 North Michigan Avenue Suite 1900 Chicago, IL 60601 USA
Top Clients: State Farm Insurance, McDonald’s Corporation, Pepsi, Gatorade, Tropicana, Cheetos
16. Rhea & Kaiser Marketing
An integrated marketing communications agency, Rhea & Kaiser immerses themselves in your business and proposes strategies and metrics accordingly in order to help companies realize their vision.
Discipline: Integrated
Total Client Media Spend: $30 M
Employees: 125
Main Phone: (630) 505-1100
Address: 400 East Diehl Road Suite 500 Naperville, IL 60563 USA
Top Clients: Nayer Crop Protection Seed Treatment, NorthShore University HealthSystem, Bayer Crop Protection, Peoples Gas, Growmark
17. SapientRazorfish
As a digital business transformation agency, SapientRazorfisg uses technology to digitally enable client business and allow them to unlock value for their customers.
Discipline: Digital
Total Media CLient Spend: $257.68 M
Employees: 391
Main Phone: (312) 696-5000
Address: 222 Merchandise Mart Plaza Suite 1200 Chicago, IL 60654 USA
Top Clients: Kroger, Esurance, Blackberry, Alpo
18. Schawk Retail Marketing
Schawk specializes in execution excellence. They ensure brand consistency and scale resources to meet the workflow needs of clients big and small.
Discipline: Branding
Total Client Media Spend: $41.36 M
Employees: 120
Main Phone: (847) 296-6000
Address: One North Dearborn Suite 700 Chicago, IL 60602 USA
Top Clients: Bloomingdale’s Jarden Consumer Solutions, Revere
19. Starcom WorldWide
Starcom harnesses the power of media to bridge the tension between what people want and brands need. They realize people are powered by technology and try to bring them experiences through it.
Discipline: Media Buying & Planning
Total Client Media Spend: $4.21 B
Employees: 450
Main Phone: (312) 220-3535
Address: 35 West Wacker Drive 22nd Floor Chicago, IL 60601 USA
Top Clients: Lowe’s, Allstate, Dodge Ram, Samsung Electronics, Novartis Pharmaceuticals, Allstate, Best Buy
20. The Marketing Store Worldwide
Marketing Store is a global customer engagement agency known for their collaborative approach and industry-leading solutions.
Discipline: Integrated
Total Client Media Spend: $516.63 M
Employees 150
Main Phone: (312) 614-4600
Address: 55 West Monroe Suite 1400 Chicago, IL 60603 USA
Top Clients: McDonald’s
Hoping to connect with these Chicago agencies? Access decision-maker contact info by downloading a free trial of Winmo today!
9 External Events You Should Piggyback Onto Your SXSW Trip
in Ad Sales, Agency New Business, Marketing Tech, Sponsorshipby Erynn LaFlammeAre you one of the many people attending SXSW this year? If so, get ready for a massive event. With so many people, so many events and such limited time it’s crucial to preplan your time there.
To help you make the most of your time in Austin, and avoid shiny distractions (aka open bars), we’ve put together 9 events you should piggyback onto your trip this year.
Cheers to more networking and more meaningful connections!
Brand Innovators Mega-Trends
March 8 – March 10, 2019 | Lambert’s Restaurant
The Brand Innovators provides brand marketers and media professionals with best practices, case studies and proof prints to demonstrate how some of the world’s leading brands are leveraging electronic media. Whether that be digital media, evolving media vehicles, online video or mobile advertising, this event is going to be crawling with prospective clients.
The Deep End by Vox Meda
March 8 – March 10, 2019 | The Belmont
The Deep End by Vox Media is a three-day event designed for tech, sports, news, food, culture and more. Focused specifically around podcasters, the event will have attendance from The Verge, SB Nation, Eater, Polygon, Vox, Curbed, and Recode. If you’re selling sponsorships, this might be a good event to put on your radar.
Register for the event here:
CMO ClubHouse
March 9, 2019 | The Indeed.com Building
We all know CMOs lead the marketing decisions for brands, so why wouldn’t you want to begin building relationships with them? And this event is a CMO oasis. The event will consist of CMO roundtables, networking and a cocktail reception where you will have the chance to get an inside view of CMOs priorities, challenges, and increasing responsibilities.
VIP Brand Summit: Sports & Tech
March 9, 2019 | WeWork
Whether you are in sponsorship, media, adtech or the agency space, this is an event to attend. Last years guest list included executives from Airbnb, Southwest Airlines, MGM Resorts, MTV, NBC Universal, General Motors, GoDaddy, PepsiCo, CNN, Google, Salesforce and more. This event is hosted by WeWork and is an opporunity for brands and creators to come together and network. You must be on the guest list to attend so get registered as soon as possible.
Register for the event here.
SoDA Happy Hour
March 11, 2019 | The Dogwood Austin
SoDA will be hosting this happy hour so that SoDA members and other digital marketing peers can come together and chat about the hottest industry topics. SoDA’s core membership is made up of C-level executives who are creating the future of marketing and digital experience.
Register for the event here
Ad Age Gospel Brunch
March 10, 2019 | Stubb’s Bar-B-Q
Ad Age’s Gospel Brunch is sponsored by DAC and is an invite-only event but luckily, you can request an invitation. The event will be bringing together high-level executives during what they are calling the industries “Super Bowl of experiential marketing.” If you can get your foot in the door, this would be a great place to meet with leading marketing executives.
Request an invitation for the event by emailing aaevents@adage.com
Media Startup Night
March 11, 2019 | German Haus- The Graeber House at 410
This event is bringing startups and the media industry together for an evening of networking. Attendees will include media founders, editors-in-chief, innovation managers, journalists and innovators in the media industry. The event is completely free and If that doesn’t spark your interest, there will also be drinks and snacks, because, you don’t love that combination?
Register for the event here
The Drum Arms: Building a Modern Brand
March 11, 2019 | Drinks Lounge
Bringing together brand marketing executives, this event will focus on topics such as disruption, data, transformation, innovation, the evolving agency model, and ever-changing technologies. As agencies know, these keywords suck CMOs and marketing executives in from every direction and this event will be prime for prospecting.
Register for the event here
The Drum Arms: Happy 25th Birthday of Digital Ads
March 11, 2019 | Drinks Lounge
Right after the Building a Modern Brand event, The Drum Arms will be hosting another great event for networking opportunities with marketing executives. This event is a bit more casual, as it is a birthday celebration for the game-changing digital ad. That’s right, its been 25 years since the digital and was born and this event will be full of marketers ready to celebrate!
Register for the event here
Looking to prospect companies in Austin during the event? Download a Winmo or come find the Winmo team at booth #1437 where we will happily build a custom prospecting list complete with valid contact info for you. Plus you can pick up some sweet #closer swag. See you there!
2018 H2 Agency Shifts You Should Know About: Business Wins and Losses
in Ad Sales, Agency New Businessby Anna CrochetEach day shifts are happening, whether it’s an agency winning a new account or on the flip side, losing its longtime incumbent title. Knowing who’s in (or out) is where Winmo comes in. We’re bringing you agency shifts from H2 2018 across creative, media, digital, PR, social media, and other various disciplines.
So who should be paying attention to these big moves? We’ve found that shifts like these tend to come in pairs, so agencies should take notice as they may very likely signal another shift right around the corner. For example, media AOR shifts usually indicate that a creative or digital shift will occur within the next six months
Media sellers should also keep these top of mind. As campaigns are being prepared, make sure you know who is handling ad dollars so you can connect at just the right time.
Thompson Health
If you found this list helpful, keep in mind these are just 50 shifts of hundreds recorded over the past year. If you want to uncover facts about the 900+ agency shifts uncovered in 2018, request a Winmo trial today!
Prospect Watch: Samsung, Huddle & 4 Other Opps to Pursue ASAP
in Business Development, UKby Hope ThomasWinning business is all about reaching the right people at the right time, and Winmo is here to help you do just that. We’re taking a look at top February opportunities for you to pursue, with brands predicted to likely to begin agency reviews within the next 6-9 months.
These six opportunities came straight from our Vulnerable Account Index scoring system that ranks accounts on how soon they’ll be open to approaches from agencies. Our Winmo team updates the list every Friday with the latest news, giving you a leg up on your competitors by providing a timeline to unlock more sales opportunities before the competition.
Homeserve Opp:
Home insurance provider Homeserve promoted Chief Marketing Officer Giles Dunning in October. He previously served as interim marketing director and interim CMO. In addition, Interim Head of Digital Acquisition & Marketing Tony Barker and Head of Category Steven Clewes were hired while Director of Acquisition Marketing Amy Belbeck was promoted.
We advise agency and martech readers to get in touch just in case additional support is needed throughout 2019. Last H1, £3.4m was spent on branded media per Nielsen data. This account will expire off the VAI in the next few months so it would be good for agencies and sellers approach as soon as possible.
Request a Winmo trial for Giles Dunning’s contact info
Three Mobile Opp:
Director of Marketing Experience Rebecca Griffith was promoted by Three Mobile this month, after serving as head of channel marketing for over seven years. Aside from her, there have been a number of new hires and promotions across the marketing, finance and data teams.
There may be opportunities across PR, digital, media and creative so Winmo’s experts bumped this up to an ‘Account in Jeopardy’, which will expire this November. Omnichannel sellers should reach out to media buyers now because the mobile carrier spending peaks are often unclear but anticipate Q2-3 campaigns to be sure.
Request a Winmo trial for Rebecca Griffith’s contact info
Aesop Opp:
Aesop appointed Chief Marketing Officer Adam Kakembo and there were many decision-maker appointments made last year as well. Since leadership shifts tend to initiate reviews, agency and martech readers should approach immediately, even though the account won’t expire until the middle of Q4.
Those in press and online channels will have the advantage as these are often used to target Gen-X and millennial women. Watch rivals making marketing moves including Bobbi Brown and Avon.
Request a Winmo trial for Adam Kakembo’s contact info
Samsung Opp:
Samsung Electronics has promoted Jessica Woodward to European Head of Marketing & Campaigns and Head of Online Programmes to James Gould in the last three months. Agencies and martechs should reach out immediately as the company works with a large roster, which may be due for shifts.
Samsung spent £11.6m last H1 predominantly on TV and cinema, while outdoor, radio, digital and press reinforced. Omnichannel sellers and agencies should approach immediately as this technology giant typically spends throughout the year, ramping it up during the second half.
Request a Winmo trial for Jessica Woodward’s contact info
Huddle Opp:
Enterprise document collaboration company Huddle appointed Chief Marketing Officer Tim Deluca-Smith, its former VP of marketing. Edge advises agencies and martechs to approach Deluca-Smith immediately. He is familiar with the company’s needs and may evaluate strategy as he gets back in the swing of things.
Sellers, especially those in digital, should get in touch now to secure revenue from upcoming initiatives. At the same time, keep watch for agency shifts that could occur in 2019.
Request a trial for Tim Deluca-Smith’s contact info
Cloud Call Opp:
Daniel Fox was named Head of Marketing for UK recruitment at CloudCall, the voice, and communication system, before the start of the new year. He joins Sales & Marketing Director UK Matt Gayleard, as well as Marketing Director Melanie Dawes, who were also brought on last year.
Agency and martech readers are encouraged to pitch for the business that will expire from the VAI in October. These new marketing leaders are sure to have an impact on the next steps for growth. Online sellers and vendors familiar with the tech industry should also reach out immediately as you watch for agency shifts.
Request a trial for Daniel Fox’s contact info
Looking for instant access to the hottest UK opportunities? Request a Winmo trial today!
Ruby Tuesday & Horizon Media Part Ways & 6 Other AOR Shifts Media Sellers Need To Know About
in Ad Salesby Anna CrochetOur Winmo team of experts is bringing you opportunities you won’t want to miss, especially if you’re a media seller. Agency of record shifts are signals of upcoming reviews and we have the latest scoop on several opportunities for media and marketing sales professionals to jump on now!
These shifts bring the possibility of new campaigns, increased ad spend, and also the chance for struggling brands to make a comeback. Fun fact: shifts occur in groups, one typically always follows another, so these opportunities are crucial for everyone to pay attention to.
Check out a few recent hires opening some serious doors for media sellers:
Ruby Tuesday
Reported in May 2018, Ruby Tuesday’s and Horizon Media are no longer working together. CMO David Skena is no longer with the company, and word on the street is the restaurant train is preparing for a review. Although this isn’t absolutely confirmed, changes at the top of the marketing department are the number one indicator of an upcoming review. We suggest reaching out to those in the marketing department at Ruby Tuesday’s in order to stay involved in a possible media, creative, or digital review.
Request a trial for Ruby Tuesday decision-maker contact info
Cort Business Services
After an informal review that finished up a couple of weeks ago, Chevrolet decided on Martin Retail Group as it’s new regional media AOR, which isn’t too shocking considering MRG handles regional media for other brands including GMC, Buick, and Cadillac. According to sources, Chevy local dealers are major spenders in the realm of paid media, so sellers should reach out ASAP in order to secure revenue.
Top spending periods are typically Q1 and Q4, with target demographic consisting of men and more recently a millennial focus. The automaker plans to release a few new vehicles this year in an effort to combat struggles. Expect spend decreases to continue, along with employee layoffs on the horizon. However, there is still opportunity so keep this on your radar.
Request a trial for Cort Business Services decision-maker contact info
Realtor.Com
Huge is taking Pereira & O’Dell’s place as Realtor.com’s creative AOR, effective immediately. The agency plans to focus on awareness for the brand with an emphasis on digital.
Most increases are predicted through the email marketing channel because CMO Nate Johnson appreciates the personalization associated with emails. SEO and social media will also be a focus, and a rise in spend is expected in the near future due to low-interest rates, which may increase the number of first-home buyers. Q2 is their usual top spending period, and with new personnel on board as well a new campaign is imminent. The company strives to increase engagement, particularly among millennials with a female skew. Sellers are encouraged to reach out for revenue. Keep Realtor.com on your radar considering reviews tend to follow each other.
Request a trial for Build.com decision-maker contact info
Garden Fresh
On the mission to refresh branding and marketing, Garden Fresh named LO: LA it’s creative AOR for the Souplantation and Sweet Tomatoes chains. The agency is taking the place of Krueger, which has handled creative, digital, and media duties since 2014.
According to MediaPost, the new campaign will highlight convenience and encourage guiltless indulgence when it comes to dining. The company doesn’t have a particular top spending period according to sources, so we encourage sellers to reach out throughout the year. Those near restaurant locations in Oregon, California, Nevada, Arizona, New Mexico, Colorado, Texas Georgia, and Florida will have the upper hand.
Request a trial for Garden Fresh decision-maker contact info
Keurig Dr. Pepper
Not long after the merge, Keurig Dr. Pepper named IPG’s Initiative it’s media AOR expanding the relationship created in 2008. This shift marks the replacement of Spark Foundry, who handled Keurig’s media since 2016. With top spending periods typically Q3-Q4, sellers are encouraged to reach out then to collect dollars. The largest channels of investment include TV, digital, outdoor print and radio in order to target a millennial demographic.
Request a trial for Keurig Dr. Pepper contact info
Volkswagen
Johannes Leonardo was selected as Volkswagen’s new creative AOR, effective February. Although WPP and the VW Partnership were just named creative AOR recently, they are already off the account. However, according to AdAge the VW Partnership will continue and consist of data intelligence, brand website, and retail.
When a new campaign will drop is unknown, but top spending periods are typically Q2 and Q4, particularly this spring when they are planning to unveil a new look for the brand. The main focus will be high ROI, and a digital push is being made with the goal of 50% of the media mix transitioning to digital by 2020 in order to take advantage of the insight it provides.
Request a trial for Volkswagen decision-maker contact info
Build.com
Home improvement retailer build.com named KWT Global as it’s PR AOR to lead media relations, content marketing and strategy towards brand awareness. The 20th year anniversary marks an exciting year on the horizon, with new products and integral brand partnerships expected throughout the year, with the first one being the introduction of an augmented reality feature.
Spend is historically highest during H1, typically investing in sponsorship, digital, and social media. Although spend has recently declined slightly, this is expected to come to an end with a refocus on marketing efforts. The company has made several recent marketing-level hires and promotions, shifts that also signal an upcoming media or creative review. Sellers are encouraged to reach out for potential work.
Request a trial for Build.com decision-maker contact info
Those are just seven shifts of many inside our platform. Imagine having all of those shifts at your fingertips, along with verified contact information for key decision-makers. If you want more opportunities just like these, request a Winmo trial today!
Ruby
Where Are They Now? 6 CMOs We Told You to Watch in 2018
in Ad Sales, Agency New Business, Marketing Techby Anna CrochetIf you’re responsible for driving new business, it’s important to know that in the first 6-12 months of their hire, most CMOs will review existing agency relationships, reshape marketing strategies and reallocate budget to maximize ROI.
This means that connecting with new CMOs at just the right time is crucial in winning new business. Last year, we brought you our eBook, “2018 CMOs to Watch in H2”. Inside, we provided you with six hand-selected CMOs who were actively searching for agency partners, martech vendors and more.
We’re taking a look back at where these CMOs are now, diving into what agencies were hired and surfacing current projects each CMO is actively working on today.
If you missed these opportunities last year, take a look – new projects means new possible work for your agency.
Kelly Cook: Pier 1
In October 2018, Pier 1 reported a comparable sales decrease of 11.4%, therefore proving their marketing efforts did not drive necessary levels of traffic. They recently partnered with POPSUGAR and also launched their first Amazon shop. The likelihood of an agency shift under Kelly Cook continues to increase with the continued struggles, specifically expected within the next 3-6 months.
Recent leadership shifts include the appointment of Donna Noce Colaco to the new position of Chief Customer Officer. Additionally, CEO Alasdair James stepped down for unknown reasons, and longtime board member Cheryl Bachelder is to serve as interim CEO.
The Richard Group handles creative and iProspect and OMD take on media duties. Sellers, don’t hesitate to reach out in order to secure revenue from the $20 million spent on advertising each year. Keep goals of spreading awareness among a millennial female audience in mind when pitching.
Brandon Rhoten: Potbelly
According to sources, CEO Alan Johnson announced a plan to utilize marketing as an engine of growth according to an earnings call. The company is attempting to improve the brand through compelling storytelling and more focus on customer engagement.
As you know, an outside CMO hire is the number one signal for an upcoming agency review. Brandon Rhoten, previously CMO at Papa John’s, joined the team last June. Under his leadership, the company has begun testing the TV market and is on the mission to grow the brand. We encourage you to reach out soon in order to stay top-of-mind for any potential work, especially if you have experience with customer segmentation. MDC’s Doner was tapped for social media campaigns last year, and an agency review is predicted within the next 6-9 months if not sooner.
Deidre Findlay: Stitch Fix
Since Findlay joined the Stitch Fix team in June of 2018, there have been numerous changes within the marketing department. These promotions and shifts suggest even higher chances of Stitch Fix switching accounts.
Their strategy since hiring a new CMO has included testing marketing spend and channels. They ran a lot through TV, and are continuing to focus on personalization and brand marketing through a diverse array of channels. Changes also include a newly-launched kids platform and plan for expansion into the UK along with new products. Overall spend dropped in 2018, but is expected to increase with even more new hires. Creative is handled in-house, but it is unknown who handles media. However, according to sources a review is predicted within the next 6-9 months so begin reaching out now to establish a relationship with decision-makers.
Deborah Wahl: Cadillac
Cadillac is hoping that CMO Deborah Wahls can help them overcome recent struggles results in declining sales. In 2018, GM announced a move of expansion into SUVs and crossovers, which is what future advertisements will focus on. The brand has recently invested heavily in experiential efforts with Girlboss, Live Nation and the PGA of America. Future plans including rebooting a subscription program as well.
Typical buying and planning periods are Q2 and Q1, and keep in mind there’s been a heavier focus on the female demographic recently. Rokkan has handled creative, social and digital responsibilities since 2014, longer than the average agency tenure. Media has been Carat’s duty since 2012. Since Wahl has not been in the CMO position long, there may still be work available. Also, pay close attention to Book by Cadillac after reports of its global director departing in August, which signals a high chance of an agency change.
Chris Jones: Casey’s General Stores
Last year, Casey’s General Stores progressed significantly in the realm of digital engagement. Mike Templeton has joined the team as a Director of Digital Marketing.
In December 2018, a campaign debuted that will continue to roll throughout the next two quarters. A new digital ordering platform along with a new mobile app and loyalty program are scheduled to launch in Q1 of 2019. The brand has placed a recent emphasis on targeting a millennial and Gen-Z demographic and is definitely one to continue to have on your radar with all the new implementations.
According to sources, the company is continuing to bring more work in-house, but project work may still be available. Deloitte Digital handles e-Commerce as of recently.
Joel Yashinsky: Applebee’s
After the hiring of new CMO Joel Yashinsky, Applebee’s named Current new PR AOR less than a month after the hire. Additional shifts have not yet been announced, so we encourage you to continue to reach out for work with the struggling brand. Grey Group took over creative in 2017 and Society handles social, but who handles media is unknown.
Amidst struggles, Applebee’s is making a big effort to better attract millennials. Other attempts at improvement include partnering with DoorDash in order to create abilities to deliver during football season and also increasing TV spend.
Although not all of these brands have made significant changes just yet, it’s important to keep them top-of-mind so you don’t miss a big opportunity when it strikes.
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