It’s quite a puzzle. If you’re not marketing to millennials you’re missing out on the biggest generation in history; but if you are marketing to millennials they’re probably blocking whatever you’re doing because millennials disrupt, they don’t get disrupted. If you’re going to try to reach them you need to meet them where they are, which is to say on their mobile phones or getting uncomfortable by trying new things and actually being okay with it.
Here are a few millennial-focused prospecting ideas for brands that are new or expanding. If you’re a DailyVista subscriber, click the brand to go to exclusive information behind the story. If you’re not a subscriber, click one of the giant, obnoxious orange buttons to get a no-strings, full-feature trial.
Is the new CEO just a case of the emperor’s new clothes?
A new CEO is often seen as a good thing. A fresh perspective, a fresh focus on the things that really matter, can propel a brand from supporting to starting roles. But three different CEOs in two years indicates something might be rotten in the state of fashion-house Christopher Kane, or the luxury retailer is strategically appointing CEOs to guide them through specific growth opportunities. In this case, strategic marketing and media director, Nikolas Tolonpoika put on his big-boy trousers in mid-October, and will be responsible for growing the brand internationally.
If you’re selling space, there’ll probably be opportunities for print in the next six months—but don’t overlook video, which the brand appears to be playing with.
Is the world’s biggest telly chef cooking up something new?
At one point a few years ago, Gordon Ramsay’s restaurants took the kind of nosedive in profits that your stomach would lurch just thinking about it. A bit like the dishes contestants on his TV shows have been serving up. But all that’s about to change following the promotion of Stuart Gillies to CEO in March, and the appointment of Chris Brogden as chief creative officer. Brodgen brings extensive experience as a TV producer, including programmes like I’m a Celebrity…Get Me Out of Here!, The Games, and Maestro. He’ll head up in-house production company, Studio Ramsey, so don’t think you’ve seen the last of television’s angriest chef.
Depending on what Brogdan and co create at Studio Ramsay, there should be some sponsorship, and media opportunities. As foot traffic in Ramsay’s de-branded restaurants increases, and new locations are lined up for 2017, we might see some print, radio, and even TV opportunities.
Does expansion into the UK mean this sushi company’s on a roll?
Sushi Gourmet have taken the fast lane to success in the UK by hiring multi-award winner Jason Danciger as managing director. The sushi and Japanese food chain operates out of supermarkets, so it was a masterstroke to bring in the former Garden Centre Group and Marks & Spencer hospitality honcho. In his time at Marks and Sparks he looked after almost 400 dining rooms, and he founded or created a handful of food and beverage brands while at The Garden Centre Group—so expect a commitment to excellence in customer experience.
Neville McCarthy Associates were enlisted to handle PR and communications for the launch, but as the brand gets a foothold look for opportunities across all media and sponsorships.
TickX want you to want their app, and it’s not just a cheap trick.
If imitation is the highest form of flattery, sites like Priceline, Skycanner and TravelZoo should feel a swelling of pride as comparison shopping comes to event ticketing. TickX promises to help users of its app find events, compare tickets prices and make purchases through the platform. And it’s got some serious believers, winning Pitch of the Day at Venturefest Edinburgh and Ticketmaster’s DevJam Hackathon, all while exponentially growing revenue.
The team is closing in on a funding round of £750k, so be prepared to pitch, especially if you’ve got a solid history of work that resonates with millennials.
3 Steps for Building Your Advertising Contact List
in Business Development, Marketingby Duncan ConnorIt’s difficult to talk about the best way to create an advertising contact list without talking about the dark days before truly great sales enablement tools hit the market. While it was a best practice 20 years ago, the worst way you can create a lead-generating marketing list in the 21st century is to attempt to scale that mountain of research yourself.
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Winmo Wins: NCAA National Championship Contest
in Ad Sales, Agency New Business, Marketingby Duncan ConnorIn December we asked our clients to share their “Winmo wins” stories with us — to tell us about how Winmo helped find or win a piece of business in 2016. Jose Bowles, corporate partnerships manager of the Miami Marlins was randomly selected as the winner and shared “Everyday I come into the ballpark I do three things: I turn on my computer, log into WinmoEdge and I get my coffee. WinmoEdge has really helped my team go after the right people … Personally my sales have increased almost 20% because of Winmo.”
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6 Things That Will Make Your Best Sales Reps Quit
in Salesby Duncan ConnorYour agency has been going through some changes. In the last few months, one of your sales directors has pulled out all the stops, taken on extra work, generated prospects and sales leads, and won some great accounts. And then suddenly…they quit, leaving you to comb through their resignation email for clues and ask the team members that remain what happened.
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Get Organized with Winmo’s Notes Feature
in Agency New Business, Marketing, Salesby Marilyn Mead BrutocoIf you’re anything like the new business professionals we work with, the struggle is real when it comes to tracking prospect outreach; remembering what you said, whom you spoke with and when to follow up next. Sticky notes and calendar reminders just don’t seem to cut it, and that’s why Winmo’s product development team invented Notes.
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7 Reasons Your Customers Fall Out of Love With You
in Agency New Business, Marketing, Salesby Duncan ConnorThey say that sales is all about touches. A dozen or more touches to get a response from sales prospects, and then it can take a prolonged courtship to finally close the deal.
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Why Trust is Your Best Sales Prospecting Tool
in Ad Sales, Agency New Business, Marketing, Salesby Duncan ConnorIndifference is how you lose customers and prospects. When customers stop caring whether they get a service or product from you or someone else, that’s a sure sign that they don’t trust you anymore, and trust is essential to customer retention and growth.
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How to Get the Best New Partnerships for Your Event
in Sponsorshipby Brian McCueWith over $21 billion spent on sponsorship last year in North America – everyone in the event space wants to know how to get more and/or better sponsorships. Developing new partnerships is not an easy task, but if you have a game plan in place – and the right sales and prospecting tools – you’ll be off to a good start.
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What to Include in Your Event Sponsorship Proposal
in Sales, Sponsorshipby Brian McCueResponsible for developing external partnerships for your organization? Whether you are brand new to sponsorship sales or a few years in and simply looking for new tips on how to improve your proposal technique, check out How to Craft and Pitch a Sponsorship Proposal.
Getting an event sponsorship proposal is a great way to fund your event, but you must convince your potential sponsors to invest by providing them with a clear proposal with specific details. Write a preliminary proposal to your potential sponsors and be sure to include these five important points.
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New and Expanding Brand Opportunities
in Ad Sales, Agency New Business, UKby Duncan ConnorIt’s quite a puzzle. If you’re not marketing to millennials you’re missing out on the biggest generation in history; but if you are marketing to millennials they’re probably blocking whatever you’re doing because millennials disrupt, they don’t get disrupted. If you’re going to try to reach them you need to meet them where they are, which is to say on their mobile phones or getting uncomfortable by trying new things and actually being okay with it.
Here are a few millennial-focused prospecting ideas for brands that are new or expanding. If you’re a DailyVista subscriber, click the brand to go to exclusive information behind the story. If you’re not a subscriber, click one of the giant, obnoxious orange buttons to get a no-strings, full-feature trial.
Christopher Kane
Is the new CEO just a case of the emperor’s new clothes?
A new CEO is often seen as a good thing. A fresh perspective, a fresh focus on the things that really matter, can propel a brand from supporting to starting roles. But three different CEOs in two years indicates something might be rotten in the state of fashion-house Christopher Kane, or the luxury retailer is strategically appointing CEOs to guide them through specific growth opportunities. In this case, strategic marketing and media director, Nikolas Tolonpoika put on his big-boy trousers in mid-October, and will be responsible for growing the brand internationally.
If you’re selling space, there’ll probably be opportunities for print in the next six months—but don’t overlook video, which the brand appears to be playing with.
Gordon Ramsay Group
Is the world’s biggest telly chef cooking up something new?
At one point a few years ago, Gordon Ramsay’s restaurants took the kind of nosedive in profits that your stomach would lurch just thinking about it. A bit like the dishes contestants on his TV shows have been serving up. But all that’s about to change following the promotion of Stuart Gillies to CEO in March, and the appointment of Chris Brogden as chief creative officer. Brodgen brings extensive experience as a TV producer, including programmes like I’m a Celebrity…Get Me Out of Here!, The Games, and Maestro. He’ll head up in-house production company, Studio Ramsey, so don’t think you’ve seen the last of television’s angriest chef.
Depending on what Brogdan and co create at Studio Ramsay, there should be some sponsorship, and media opportunities. As foot traffic in Ramsay’s de-branded restaurants increases, and new locations are lined up for 2017, we might see some print, radio, and even TV opportunities.
Sushi Gourmet
Does expansion into the UK mean this sushi company’s on a roll?
Sushi Gourmet have taken the fast lane to success in the UK by hiring multi-award winner Jason Danciger as managing director. The sushi and Japanese food chain operates out of supermarkets, so it was a masterstroke to bring in the former Garden Centre Group and Marks & Spencer hospitality honcho. In his time at Marks and Sparks he looked after almost 400 dining rooms, and he founded or created a handful of food and beverage brands while at The Garden Centre Group—so expect a commitment to excellence in customer experience.
Neville McCarthy Associates were enlisted to handle PR and communications for the launch, but as the brand gets a foothold look for opportunities across all media and sponsorships.
TickX
TickX want you to want their app, and it’s not just a cheap trick.
If imitation is the highest form of flattery, sites like Priceline, Skycanner and TravelZoo should feel a swelling of pride as comparison shopping comes to event ticketing. TickX promises to help users of its app find events, compare tickets prices and make purchases through the platform. And it’s got some serious believers, winning Pitch of the Day at Venturefest Edinburgh and Ticketmaster’s DevJam Hackathon, all while exponentially growing revenue.
The team is closing in on a funding round of £750k, so be prepared to pitch, especially if you’ve got a solid history of work that resonates with millennials.