Ad Sales

How Privacy Shapes Go to Market Success in

How Privacy Shapes Go to Market Success in 2025

Privacy laws are tightening, and expectations are rising across every channel. Sixteen U.S. states now enforce…
Pearlfinders Competitive Analysis

Pearlfinders Competitive Analysis

This article was originally published on January 19, 2024, and has been updated with new information. If you’re…
Brands Owning Summer with Influencer Marketing Campaigns

9 Brands Owning Summer 2025 with Influencer Marketing Campaigns

Influencer campaigns have officially entered their blockbuster era. This summer, brands are tapping high-profile…
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Q2 2025 New Business Guide – 9 Brands Ready to Partner

As brands enter Q2 2025, they’re shifting strategies based on early-year performance, market trends, and evolving…
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Q2 Planning: 5 Brands Ready for RFPs in 2025

As we head into Q2, brands are ramping up their marketing budgets, agency searches, and media investments to hit…
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Top Houston Advertising Agencies: March 2025

Often overshadowed by larger ad hubs like New York and Los Angeles, Houston's advertising industry is finally stepping…
tips for your sales outreach

12 Tips for Your Sales Outreach

As a marketer, I know sales is no walk in the park—unless that park is on fire and you’re being…
Super Bowl Advertisers to watch

Super Bowl LIX Advertisers to Watch

The Super Bowl is more than just a football game—it’s an annual spectacle where brands go all in to grab the…
Top CMO Moves to Kickstart This Year

Top CMO Moves to Kickstart the Year

January is the month when the marketing world hits refresh, and no role shakes things up like a new CMO stepping…
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7 Sales Prospecting Trends Shaping Adtech and Martech

Sales prospecting in adtech and martech isn’t just evolving—it’s transforming. To thrive in 2025, sales professionals…
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Updated Dec 2024: Prospecting Media Agencies? Here’s What You Need to Know

Media agencies continue to play a critical role in the advertising ecosystem, serving as the linchpin between brands…
omnicom ipg merger

Uncovering IPG’s US and UK Agency Network: How Winmo Delivers the Inside Track

As the advertising world buzzes with news of Omnicom’s acquisition of Interpublic Group (IPG), it’s clear that…