Ad Sales

3 Reasons Sellers Should Leverage Social Demographic Data for Prospecting

After a long day at work, you probably get home, cook some dinner and then hop onto social media for…
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Media Accounts On The Move: Regions Bank Picks m/Six, Prestone Selects Doner, & More

Agency shifts are a leading predictor of upcoming opportunities for media and marketing sales professionals…
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Hit List: Emerging Cannabis Brands Lighting Up Marketing Spend in 2019

Updated: May 24th, 2019 Predicted to reach $22 billion by 2020, the cannabis industry is booming with…
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Prospect List: Travel & Tourism Brands With Marketing Opportunities On The Horizon

It's officially Spring Break season and as the weather continues to get warmer, the opportunities for…
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millennial-media

Millennial Media Opps: American Express, Miller Lite & 4 Other Brands

The generation of younger consumers makes up 21% of consumer discretionary purchases, which is estimated…
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Netflix, Nissan, & 5 Other CMO Shifts New Business Pros Need To Watch

When you’re looking to pitch your services to brands, timing is everything. If you wait until the review…
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UK CMO Shifts to Watch: Amber Bev, Boots & 5 More

When it comes to pitching your services, knowing when to approach is vital. Understanding when CMOs are…
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Electrolux, Walmart, & 2 Other Brands Bringing Creative & Media Planning In-House

The in-house agency trend occurring is inevitable due to a shift in the platforms audiences are using…
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Sabra, Clif Bar & 5 Top Other March CMO Shifts You Need To Know About

As we quickly approach Q2, we’re here to help you kick off the new quarter strong. With the help of…
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Q2 Advertising Trends: Tax and Wave Season

Have you ever reached out to a marketer only to find they’ve already spent their ad dollars elsewhere?…
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Top 20 Boston Agencies

As we all know by now, Boston houses some of the world’s most successful teams and I’m not just referring…
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4A’s Decisions 20/20: Complete Contact List

4A’s Decisions 20/20 is bringing the media industry together for two days in Washington, D.C in order…
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