Marketing Tech

Winmo Introduces Direct Response TV Insights

Interested in tapping into direct response TV (DRTV) ad budgets? Winmo has teamed up with Media Analytics to integrate…
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6 Benefits of Investing in Sales Training for Your Team

A strong sales team is one of the most important tools a company can equip itself with when looking to significantly…
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7 Business Development Trends for 2020

2020 is here, and with a new year and decade comes new business development trends. From an increased emphasis…
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CCPA Best Practices

Notice: This is for discussion purposes only. Winmo is not qualified to provide legal advice of any kind and is…
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Digital Ad Prospects: Rising Display Spenders

As you approach the end of the year eager to crush your goals, the last thing you want is to waste time on leads…
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Q4 Prospects: Brands Buying Media Now

There’s nothing worse than getting to the right marketing decision-maker and hearing “I love it! But we’re…
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First Timers: 4 Brands That Hired Their First-Ever CMO

If you’re responsible for driving sales, you know that it's crucial to track decision-maker shifts in order to…
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Prospect List: Top Beverage Advertisers

Prospect List: Top Beverage Advertisers

According to reports, total US ad spend in 2018 reached $151 billion, a 4.1% increase over the previous year. A…
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Adweek Wrap Up: Attracting Ad Budgets

AdvertisingWeek is a great place to evaluate the entire marketing industry from it’s past, to where we are today.…
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6 Under-the-Radar Opportunities with Emerging Brands

Have you been interested in getting your company in the door with smaller,  emerging brands who are ready to invest?…
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5 Brands with Expanding Budgets

Nothing signals opportunity like the words expanding budget. Spikes in spend are a flashing light signaling dollars…
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5 Brands Bringing Agency Responsibilities In-House

As the advertising industry evolves, brands are looking for more ownership of their data and measurement. In order…
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