Marketing Tech

How to Implement Winmo’s New OTT Insights
With entertainment limited to our houses and imaginations the last year-plus, most of us turned to streaming (and…

Personnel Shifts are Happening: How Sales Intelligence Platforms Can Keep You Informed
As one of the managers of Winmo's Scoops groups (~Plug~ click here to join on LinkedIn), it's my responsibility…

6 Surefire Ways to Turn Off a CMO
As we've discussed before, CMOs are some of the busiest executives in the C-Suite. In today’s digital-first world,…

Top 10 D2C Brands By Social Spend: Q2 2021
Will the direct-to-consumer (D2C) market ever be saturated? We can buy luggage, eyeglasses, organic groceries,…

Updated: How to Build a Winning New Business Referral Strategy
We work with thousands of agencies - big and small - who come to us with the same question, how do I grow my business…

4 Ways Sellers Are Using Winmo Intent Insights
Sales professionals are always on the hunt for the latest technology that will give them a competitive edge to…

How to Use Sales Intelligence for Growth: 4 Tips Any Agency Can Implement
In a former life, I worked for a very traditional advertising agency in New York. This place was so old school…

9 Thoughts I Had During Advertising Week 2020
I'm happy to see that the advertising community is done announcing once IRL experiences are "going virtual for…

90 Direct-to-Consumer Brands On Every Seller’s Radar
Now more than ever, we shop with direct-to-consumer brands from home. And companies who can sell to potential buyers…

Deciphering Email Deliverability Errors & Avoiding Them
In today’s business world, email is one of the most important means of communication. But we have all been there;…

The #1 Tool to Reallocate Your Event Budget
With the sudden shutdown of the US economy, the event and conference industry is hit hard. As a ripple effect,…

5 Brands Boosting eCommerce Right Now
With consumers sheltering in place, foot traffic to brick-and-mortar businesses has come to a halt. One source…