Sponsorship

Micro vs. Macro vs. Mega Influencers Which one should you use

Micro vs. Macro vs. Mega Influencers: Which Should You Use?

Influencer marketing continues to be a powerhouse for brands aiming to connect with audiences authentically. But…
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Proven Ways to Pitch for Experiential Sponsorships in

6 Proven Ways to Pitch for Experiential Sponsorships in 2025

Experiential sponsorships in 2025 are deeply tied to business impact, not just presence. Marketers are being asked…
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Sustainability in Sponsorships Winning Fans and Planet Friendly Partnerships

Sustainability in Sponsorships: Winning Fans and Planet-Friendly Partnerships

Sustainability is no longer a nice-to-have — it’s table stakes. Whether you’re brand-building cultural relevance,…
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SponsorUnited Competitive Analysis

Having the right sales enablement tools in your arsenal can make the difference between mediocre results and thriving…
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Key NASCAR Sponsorship Trends for 2025: Insights for Sponsorship Sales Professionals

Key NASCAR Sponsorship Trends for 2025

As NASCAR races into 2025, the sport continues to captivate some of the most loyal fans in the industry—an enthusiasm…
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The State of NBA Sponsorships for the 2024-2025 Season

The State of NBA Sponsorships for the 2024-2025 Season

As the NBA tips off its 2024-2025 season, the sponsorship landscape is buzzing with innovation, digital integrations,…
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5 Emerging Brands in the News

5 Emerging Brands In the News: September 2024

In today’s fast-paced business landscape, staying ahead of emerging brands is critical for marketers…
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NFL Sponsorship Spenders In the News

The Kansas City Chiefs won Super Bowl LVIII against the San Francisco 49ers, securing their fourth NFL…
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4 Brands Increasing Their Experiential Marketing Investments

4 Brands Increasing Their Experiential Marketing Investments

More and more brands are beginning to understand that experiential marketing is extremely valuable. Recently, Valentina…
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SXSW 2024: Winmo’s Top Industry Takeaways

SXSW 2024: Winmo’s Top Industry Takeaways

What a week in Austin. Despite the common skepticism about the festival's relevance, SXSW showcased its adaptability…
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The State of Email Outreach: Q1 2024

The State of Email Outreach: Q1 2024

Email in Q1 2024 is still going strong. I started working in marketing in 2012 and, in my first week on the job,…
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How to Find Ideal Sponsorship Partners

Updated Jan 2024: How to Find Ideal Sponsorship Partners

Are you responsible for finding your organization's sponsorship partners? We work with the nation’s leading sports…
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