Agency New Business

7 Business Development Trends for 2020

2020 is here, and with a new year and decade comes new business development trends. From an increased emphasis…
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Prospect Watch: 4 RFPs You Should Know About

Responding to an RFP is a chance to capture new business, and often a necessity when it comes to keeping your full…
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CCPA Best Practices

Notice: This is for discussion purposes only. Winmo is not qualified to provide legal advice of any kind and is…
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5 AOR Shifts to Prospect Now

Whether you’re selling media, services, tech, or sponsorships, an agency of record shift indicates potential…
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Agency Opps: 5 Brands on the Verge of a Review

When you’re looking to pitch your agency services to major brands, timing is everything. If you wait until the…
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Prospect Watch: 4 RFPs to Target Now

With the win rate for RFPs at less than 5% and companies spending between 20-40 hours on each RFP response, it’s…
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First Timers: 4 Brands That Hired Their First-Ever CMO

If you’re responsible for driving sales, you know that it's crucial to track decision-maker shifts in order to…
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Prospect List: Top Beverage Advertisers

Prospect List: Top Beverage Advertisers

According to reports, total US ad spend in 2018 reached $151 billion, a 4.1% increase over the previous year. A…
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2020 Election Spend Surges: Who’ll Win The Race for Ad Dollars?

With Election Day about a year away, a significant windfall in political advertising dollars is expected, with…
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Adweek Wrap Up: Attracting Ad Budgets

AdvertisingWeek is a great place to evaluate the entire marketing industry from it’s past, to where we are today.…
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6 Under-the-Radar Opportunities with Emerging Brands

Have you been interested in getting your company in the door with smaller,  emerging brands who are ready to invest?…
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5 Brands with Expanding Budgets

Nothing signals opportunity like the words expanding budget. Spikes in spend are a flashing light signaling dollars…
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