Ad Sales

Pathmatics

Winmo Users Score Digital Ad Intelligence from Pathmatics

Winmo, a product of List Partners Inc., has teamed up with Pathmatics to provide its users with breakthrough transparency…
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Database Marketing Software Best Practices for Agencies

When you use a contact database with your marketing software, bad data isn’t just bad, it’s the worst. In…
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How Can Lead Databases Improve Your Prospecting Success?

Sales -- and prospecting in particular -- can veer wildly from goal-crushing to soul-crushing. It’s not unusual…
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Tools the Masters Use: Business Intelligence, Prospecting and Sales Enablement

If sales was a round of golf, the clubs you have in your bag would be just as important as your skill with them,…
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Is Your Sales Crew Pulling Together?

On Sunday, Oxford and Cambridge students will gather at Putney Embankment to contest the 163rd Boat Race. The crews…
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Why Pay Special Attention to Strategic Decision Makers?

In all this talk about reaching decision makers, it’s easy to think that everyone in a decision making position…
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How to Craft the Perfect Prospecting Sales Email

Writing a great cold call email for sales prospecting is a hard craft to master. And like any craft, if you look…
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Software That Helps you Generate Sale Leads

In business it’s easy to find software to spend money on - everything from accounting software to applications…
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List of Omnicom Media Agencies

Omnicom have more than 120 media agencies in North America, so we're taking the trouble out of finding the right…
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Entertainment Opportunities

With both the Grammys and BAFTAs handing out their awards over the weekend, we thought it was a good excuse to…
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The Creative Agencies Behind Epic Superbowl Ads

The Patriots staged an historic come-from-behind victory in the Super Bowl and Lady Ga Ga gave a half-time performance…
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Why Marketing Decision Makers Aren’t Returning Your Calls

Ok, I’ll admit it – I’m the WORST at checking my office voicemail. In fact, I’m the worst at actually answering…
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