Ad Sales

What Not to Do With Your Business Contacts: 10 Sales Mistakes to Avoid

Where's the introductory paragraph? See point 6. 1. Call just to check in There’s a big difference between keeping…
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Sales Prospecting Tips being listed on sticky notes

25 Sales Prospecting Tips for Media Sellers

With so many myths about sales prospecting out there, it can be hard for media sellers to tell the difference between…
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Salesperson Holding Coffee Mug

What Sales Tools Do Top-Performing People Use?

One look at the LUMAscape marketing technology chart – the Martech5000 – is enough to terrify anyone. And for…
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10 Ways to Be a Business Leads Generation Hero

10 Ways to Be a Business Leads Generation Hero

Agencies can often have a hard time creating a business lead generation process to effectively drive new business.…
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In Business-to-Business Sales, Contact Intelligence Is Vital

If you know your customers’ daily challenges, you can easily explain how you can help them, whether that’s…
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Making Prospecting More Efficient

The Secret to Prospecting? Making It More Efficient

Let’s be honest: prospecting isn’t anyone’s favorite use of time. You leave endless voicemails, you shoot…
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One Prospecting Technique You Must Stop Immediately

One Prospecting Technique You Must Stop Immediately

If your prospecting goal is to build good relationships on the way to creating customers and clients who buy from…
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Myths About Prospecting

5 Myths About Prospecting

Prospecting success relies on tenacity, a thick skin and a targeted list of decision makers to reach out to. But…
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Women Leading the Way in Sports

Taking Their Marks: Women Leading the Way in Sports

At the end of June, AdWeek published a list of prominent female executives and influencers in sports. These powerful…
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Taco Bell Branding Deep Dive

When you think of Taco Bell, you probably think of college kids making late night runs to the fast food joint to…
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Advantage You: How to Baseline Business Intelligence Tools

Serving up leads and sales is easy with the right sales intelligence. Knowing what you want in a platform, however,…
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Media Sellers Without CRM Software, Marketing Is A Waste of Time

For Media Sellers Without CRM Software, Marketing Is A Waste of Time

There is no tool in the your armory more important and impactful to your revenue goals than your customer relationship…
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