Ad Sales

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How Penny-Pinching on Your Business Database Software is Hurting Your Sales

If you’re trying to tie up some new business, databases and tools that serve up contact information can be investments…
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How to Reach Decision Makers on AdAge’s Top 10 Agencies A-List

AdAge has released its Agency of the Year A-List, and by our math, the top 10 agencies represent a combined total…
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Higher Education Opportunities Study Guide

If you're prospecting for new clients in higher education, we have some digital, creative, PR, media and advertising opportunities worth studying for.
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Reach the Decision Maker Like a Sales Ninja [INFOGRAPHIC]

If there's one trait the most successful sales professionals share, it's that they know how to reach decision…
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List Partners Inc. Launches Local Ad Sales Prospecting Platform

List Partners Inc. (LPI), a global business development firm, is answering the demand for localized ad sales intelligence…
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Winmo Wins: NCAA National Championship Contest

In December we asked our clients to share their "Winmo wins" stories with us -- to tell us about how Winmo helped…
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Why Trust is Your Best Sales Prospecting Tool

Indifference is how you lose customers and prospects. When customers stop caring whether they get a service or…
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New and Expanding Brand Opportunities

It's quite a puzzle. If you're not marketing to millennials you're missing out on the biggest generation in history;…
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Sales Accounts You Should Follow on Twitter

Prospecting with traditional sales strategies and tactics, such as cold-calling, seems to be less and less effective.…
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Blockbuster Global Creative and Media Agency Moves

Unless there's something going on behind the scenes with Green Giant and Electrolux’s media accounts, the summer’s…
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5 Sales Intelligence Must-Haves to Find Decision Makers

Sales intelligence tools provide background data on contacts, companies, and industries. The idea is that rather…
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3 Tips for Hiring Better Sales Staff

The first key to attracting and retaining solid sales talent, and sometimes the most overlooked, is understanding…