July’s Most-Searched Brands

Politics, Pokemon Go and everything automobile-related were the most popular brand searches in July. Each month, thousands of agencies, media sellers and advertising technology firms use our sales intelligence to research and connect with their highest value prospects, and their activity gives us a real-time glimpse into the brands sparking our users’ interest. Click the brand logo below to jump to the Winmo profiles topping our most-viewed list this July, and preview select decision-makers for the scoop on summers’ hottest opportunities: Chili’s Bar & Grill    The tweet-storm that erupted following Mike Pence’s visit may have had advertisers and agencies scrambling to find ways to connect with the Tex-Mex fast-casual restaurant chain. If you missed it, here’s a look at the coverage of that time the GOP VP pick ate at a Chili’s in New York. Subway Maybe it was the announcement that the QSR is launching a digital team and adding 150 jobs at its corporate office in Milford, Connecticut, over the next few years that generated the second-most brand searches. Carman Wenkoff, Subway’s chief information and digital officer, gave some hints at what’s to come for the company: “We’ll be searching for top digital marketing and technology talent to join our growing team at headquarters as we plan for 2017 and beyond.” Gatorade Announcing its Athlete of the Year, the sports drink producer may have triggered a rush of sponsorship searches as brands find ways to be associated with athletes as they embark on their post-high school careers. Cadillac Changes are afoot at the auto manufacturer, and its president, Johann de Nysschen gave a frank interview with The Verge...

The Complete List of Dentsu Agencies

The Complete List of Dentsu Agencies Looking for a comprehensive list of Dentsu agencies? You’ve come to the right place! Offering exclusive agency holding company data from Winmo, the interactive table below gives you instant access to every agency under the Dentsu umbrella, allowing you to quickly and easily find the information you need. We hope this list of Dentsu agencies is a valuable resource for your prospecting strategy.  Interested in reaching contacts at Dentsu? Request a free trial of Winmo to view account relationships and key decision-makers for Dentsu’s portfolio, as well as other agency holding companies like WPP, Interpublic Group and more.  NameDescriptionLocationsWebsite 360i Atlantasearch marketing, search engine marketing, digital mediaAtlanta,GAwww.360i.com 360i NYsearch marketing, search engine marketingNew York,NYwww.360i.com 360i ChicagointeractiveChicago,ILwww.360i.com Amnettrading desk, programmaticNew York,NYwww.amnetgroup.com Antibody Healthcare Communicationsfull service, healthcare specialtyToronto,ONwww.antibodycommunications.com AR New Yorkfull serviceNew York,NYwww.arnewyork.com Carat Santa MonicamediaSanta Monica,CAwww.carat.com Carat AtlantamediaAtlanta,GAwww.carat.com Carat New YorkmediaNew York,NYwww.carat.com Carat San FranciscomediaSan Francisco,CAwww.carat.com Carat TorontomediaToronto,ONwww.carat.com Carat MontrealmediaMontreal,QCwww.caratcanada.com Carat ChicagomediaChicago,ILwww.carat.com Carat DetroitmediaDetroit,MIwww.carat.com Dentsu America LLCfull serviceNew York,NYwww.dentsuaegisnetwork.com DentsuBos Torontofull serviceToronto,ONwww.dentsubos.com DentsuBos Montrealfull serviceMontreal,QCwww.dentsubos.com FetchMobile Marketing AgencySan Francisco,CAwww.wearefetch.com/ FirstborninteractiveNew York,NYwww.firstborn.com IgnitionOnesearch marketing, search engine optimizationAtlanta,GAwww.ignitionone.com iProspect Fort Worthsearch marketing, search engine optimizationFort Worth,TXwww.iprospect.com iProspect San Franciscosearch marketing, search engine optimizationSan Francisco,CAwww.iprospect.com iProspect San Diegosearch marketing, search engine optimizationSan Diego,CAwww.iprospect.com iProspect New Yorksearch marketing, search engine optimizationNew York,NYwww.iprospect.com Isobar USglobal full service digitalNew York,NYwww.isobar.com mcgarrybowen New Yorkfull serviceNew York,NYwww.mcgarrybowen.com mcgarrybowen Chicagofull serviceChicago,ILwww.mcgarrybowen.com Mitchellpublic relations, full serviceFayetteville,ARwww.mitchcommgroup.com MKTG INC Cincinnatifull serviceCincinnati,OHwww.mktg.com MKTG INC New Yorkfull serviceNew York,NYwww.mktg.com MKTG INC San Franciscofull serviceSan Francisco,CAwww.mktg.com MKTG INC Culver Cityfull serviceCulver City,CAwww.mktg.com MKTG Inc. Chicagofull serviceChicago,ILwww.mktg.com Posterscope USA - Santa Monicaoutdoor mediaSanta Monica,CAwww.posterscope.com Posterscope USA - New Yorkout-of-homeNew York,NYwww.posterscope.com PPR North Americapublic relationsSan Francisco,CAwww.pprww.com Roundarch...

Amid Declining Sales, Bravo Brio Brings in New CEO & Head of Marketing

Bravo Brio Restaurant Group recently named Brian O’Malley as CEO, effective Dec. 28. O’Malley will assume the top role upon the retirement of current CEO Saed Mohseni, who will also step down from his position on the company’s board of directors. O’Malley takes over as the company experiences a decline in guest count and comparable sales (more below). Much of this can probably be attributed to casual dining’s ongoing declines and consumer’s decision to move away from carb-heavy meals such as pasta. Earlier this year, DailyVista cited the company’s intention to continue higher traditional advertising and social media investments aimed at turning around declines. While the company isn’t looking to abandon “aspirational” customers (it will continue to run promotions such as the Share Our Love of Pasta promotion at Bravo! and the Art of Pasta promotion at Brio), it will also go after more affluent diners. O’Malley was previously leading marketing after the departure of Debbie Porter. In September, Bravo Brio welcomed Scott Johnson as VP and head of marketing. O’Malley currently serves as Bravo Brio’s COO, a position Connie Collins will assume. New marketer Johnson previously served as president and CMO  of AdHero and VP of marketing for Bonefish Grill. He was also VP of product innovation and marketing at Outback Steakhouse for almost five years. Additional Insight New Restaurant Launches In 2015, the company opened three Bravo! and three Brio restaurants. For 2016, the current plan is to open two Bravo! and one Brio (two in late Q1 and one in Q4). Sustained Struggles Bravo Brio’s sales have struggled in recent quarters. In fact, same-store sales declined 3.5% in Q3...

Guide to New Outbound Sales Strategies

These days, marketers are much more focused on inbound sales and marketing strategies; and why shouldn’t they? These days, prospecting is harder and prospects have more power than they know what to do with. However, it may surprise you to hear that outbound sales techniques are still powerful tools for business development, especially for small and growing companies. The key components of an effective outbound sales strategy, include: (1) building up accurate, actionable sales intelligence in target verticals, (2) strategic development and execution of repeatable sales processes. Churning up a lot of leads in a short amount of time will do you no good if they are mostly low-quality assets or if you don’t have the resources to pursue them. When creating a strong outbound campaign, here are several steps to keep in mind instead. 1. Set Times, Goals, and Resources Inbound campaigns have a little more leeway, because they are designed more for brand-building and lead creation over a long period of time. Ideally, the goal with outbound marketing is to drive more immediate results, which does require some heavy lifting during the initial planning and documentation period. You need to create start dates, end dates, and specific goals. Perhaps most importantly of all, you need to develop the right resources to draw from. There are a lot of horrible cold call customer lists out there: As a general rule, never buy lists or use old customer emails, etc. from a few years ago. Every year, that data degrades 70 percent so you’ll pretty much just waste more time, and frankly, we want better for you. Start fresh, by either investing...

How to Identify Sales Opportunities & Maximize Prospecting Success

Generally speaking, most business models rely pretty heavily on new business for long-term growth. And as a sales executive, there is often a lot of pressure to build an effective pipeline of new sales opportunities in the most cost-effective and efficient manner. Of course, as is the case with all things business development, more often than not, all of this is easier said than done. Fortunately, in this new digital age, there are a number of ways to generate leads and quickly identify the most profitable sales opportunities. 1. Mobile Lead Generation Smartphones, tablets and wearable technologies are changing the way consumers digest information and spend money. When you consider the fact that roughly 50 percent of overall web traffic is now coming from mobile users, it’s safe to say that qualified sales opportunities can be derived from mobile marketing campaigns. People are getting more comfortable making online purchases and filling out lead-gen forms through mobile devices, which means you could be missing out on countless sales opportunities if you aren’t investing in mobile. 2. Data Analytics There is a wealth of data available on the Internet, especially as it relates to prospects and their purchase journey. This is especially true of social media platforms, where you can see the ideas and topics that resonate most with target audiences. Big data (and even small data) can also be gathered from prospecting tools that provide sales intelligence on the prospects you’re looking to reach. Whether you gather it manually from social media or you use a sales intelligence tool, data analytics can help you more efficiently identify the most profitable sales opportunities for your business. 3. Online Prospecting Tools...
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