Business Development

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Top 5 Must Do’s After Mirren Live

If Mirren Live has left you energized and given you pages of notes, ideas and to-do’s for when you get home,…
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Omnichannel Marketing and Your Business Intelligence Software Stack

Omnichannel marketing is what’s now, multi-channel marketing is so 2000-late. If multi-channel marketing is presenting…
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How Can Lead Databases Improve Your Prospecting Success?

Sales -- and prospecting in particular -- can veer wildly from goal-crushing to soul-crushing. It’s not unusual…
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Why Sales is a Marathon, Not a Sprint

On Sunday morning, thousands of serious runners and fun runners will gather in Blackheath to begin the 37th London…
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Finding and Securing a Sponsor: Successful Discovery Meetings

For organizations and events looking to partner with brands, knowing how to find and secure a sponsor can be tricky.…
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Tools the Masters Use: Business Intelligence, Prospecting and Sales Enablement

If sales was a round of golf, the clubs you have in your bag would be just as important as your skill with them,…
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Why Size Matters for Corporate Sponsorship Sales

If you want to be successful pitching your event to corporate sponsorship executives, the first thing you have…
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How to Craft the Perfect Prospecting Sales Email

Writing a great cold call email for sales prospecting is a hard craft to master. And like any craft, if you look…
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Free vs. Paid: Marketing and Business Intelligence Tools

If you're in business as an entrepreneur or small business owner, your mailbox is probably full of offers trying…
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Higher Education Opportunities Study Guide

If you're prospecting for new clients in higher education, we have some digital, creative, PR, media and advertising opportunities worth studying for.
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3 Steps for Building Your Advertising Contact List

It’s difficult to talk about the best way to create an advertising contact list without talking about the dark…
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Business Prospecting Without The Cocktail Umbrella

Many new business programs start getting sluggish as the holidays approach. Prospecting for new business can feel…
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