Marketing

How Privacy Shapes Go to Market Success in

How Privacy Shapes Go to Market Success in 2025

Privacy laws are tightening, and expectations are rising across every channel. Sixteen U.S. states now enforce…
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Top Advertising Trends for the Holiday Season

Top Advertising Trends for the 2025 Holiday Season

The 2025 holiday season is reshaping how marketers plan, spend, and execute. Inflation may be cooling, but consumers…
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Sustainability Leaders to Watch in Fall

Sustainability Leaders to Watch in Fall 2025

Sustainability is shaping where brands put their money this fall. From pro sports to luxury fashion, marketers…
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Maximizing ROI from Experiential Marketing in

Maximizing ROI from Experiential Marketing in 2025

Experiential marketing in 2025 is a direct path to revenue growth, brand differentiation, and customer loyalty.…
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Top Influencer Marketing Platforms to Watch

Top Influencer Marketing Platforms to Watch

Influencer marketing is a $10 billion industry in the U.S. this year, driving how brands connect with audiences…
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Back to School Brands Planning Major Campaigns

6 Back to School Brands Planning Major Campaigns

Back-to-school season is shaping up to be a high-stakes moment for brands doubling down on digital spend, experiential…
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Brands Activating Sports Sponsors

[eBook] 12 Brands Activating Sports Sponsorship in Q3 2025

The sports sponsorship market is surging, with a projected value of $70.34B in 2025, up from $66.67B in 2024, reflecting…
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Summer Campaigns Go All In on Targeted Storytelling

Summer 2025 Campaigns Go All In on Targeted Storytelling

This summer, major brands are reshaping their marketing strategies with targeted, culturally informed campaigns…
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Track Festival Sponsorship Deals Faster with Winmo’s New Filters

Track Festival Sponsorship Deals Faster with Winmo’s New Filters

Winmo just made it that much easier to find brands investing in culture. You can now filter sponsorship data by…
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Pearlfinders Competitive Analysis

Pearlfinders Competitive Analysis

This article was originally published on January 19, 2024, and has been updated with new information. If you’re…
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Brands Owning Summer with Influencer Marketing Campaigns

9 Brands Owning Summer 2025 with Influencer Marketing Campaigns

Influencer campaigns have officially entered their blockbuster era. This summer, brands are tapping high-profile…
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Creative Powerhouses Award Winning Campaigns from Omnicom Media Group

Creative Powerhouses: Award-Winning Campaigns from Omnicom Media Group

Omnicom Media Group agencies are on a creative tear. From Cannes Lions to The One Show, their network is racking…
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