A new position is showing up in the ranks of more and more marketing departments: the DMO, or Director of…
Category: Marketing
The Race for Ad Dollars: Political Campaigns with High Prospecting Value
In addition to pursuing sales opportunities with brand marketers and their agencies, advertising professionals have an interesting set of prospects that…
Digital Advertising vs. TV Ad Spend: Where to Find New Business
If you’re thinking about where to allocate your marketing budget when it comes to TV and digital ads, then it’s…
Sales Lessons from Google on Programmatic Advertising
Google has adopted a new programmatic-first approach to selling advertising in order to compete for consumers attention during important micro-moments along…
The Future of Viewability Standards & Transactions
In a recent report by the Association of National Advertisers (ANA), almost two-thirds of respondents said they were prepared to…
Why Invest in Online Video Advertising?
Up to this point, marketers, advertisers and publishers have primarily used video advertising as a way to build brand awareness. Hence, the key…
Video Advertising Trends & Ad Spend Predictions
Engagement and digital ad viewability have become big hitters in the industry, triggering unprecedented spend increases on video advertising this…
The Future of Mobile Advertising & Programmatic
The marketing industry has undergone some big changes in recent years. However, up to this point, nothing has been as…
Digital Advertising Trends
Digital advertising is forcing marketers and advertisers to take a more human approach to sales and marketing by creating experiences instead…
Behind Condé Nast's Digital Annual Revenue Increase
In 2015, Condé Nast Digital nearly doubled its annual revenue. The publisher claims that this unprecedented growth was fueled by programmatic buying options as…
Mobile Ad Spend to Surpass TV & Print in 2016
The latest eMarketer report is in and spending on mobile advertising in the UK is projected to outpace two traditional categories:…
What is the Ad-blocking Economy all About?
These days, it seems like ad-blocking and its growing economy are at the center of the digital advertising universe. Likely,…