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      Connect, Engage & Close More Business with Winmo’s Leading Sales Prospecting Tool & Advertising Database
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      Category: Marketing

      Director of Marketing Operations (DMO)
      Director of Marketing Operations (DMO)
      May 3, 2016 by Marilyn Mead
      1517

      A new position is showing up in the ranks of more and more marketing departments: the DMO, or Director of…

      The Race for Ad Dollars: Political Campaigns with High Prospecting Value
      The Race for Ad Dollars: Political Campaigns with High Prospecting Value
      April 29, 2016 by Marilyn Mead
      1163

      In addition to pursuing sales opportunities with brand marketers and their agencies, advertising professionals have an interesting set of prospects that…

      Digital Advertising vs. TV Ad Spend: Where to Find New Business
      Digital Advertising vs. TV Ad Spend: Where to Find New Business
      April 15, 2016 by Jennifer Groese
      2506

      If you’re thinking about where to allocate your marketing budget when it comes to TV and digital ads, then it’s…

      Sales Lessons from Google on Programmatic Advertising
      Sales Lessons from Google on Programmatic Advertising
      March 7, 2016 by Liz Farquhar
      1143

      Google has adopted a new programmatic-first approach to selling advertising in order to compete for consumers attention during important micro-moments along…

      The Future of Viewability Standards & Transactions
      The Future of Viewability Standards & Transactions
      February 29, 2016 by Liz Farquhar
      1196

      In a recent report by the Association of National Advertisers (ANA), almost two-thirds of respondents said they were prepared to…

      Why Invest in Online Video Advertising?
      Why Invest in Online Video Advertising?
      February 25, 2016 by Liz Farquhar
      1387

      Up to this point, marketers, advertisers and publishers have primarily used video advertising as a way to build brand awareness. Hence, the key…

      Video Advertising Trends & Ad Spend Predictions
      Video Advertising Trends & Ad Spend Predictions
      February 3, 2016 by Liz Farquhar
      1273

      Engagement and digital ad viewability have become big hitters in the industry, triggering unprecedented spend increases on video advertising this…

      The Future of Mobile Advertising & Programmatic
      The Future of Mobile Advertising & Programmatic
      February 1, 2016 by Liz Farquhar
      1518

      The marketing industry has undergone some big changes in recent years. However, up to this point, nothing has been as…

      Digital Advertising Trends
      Digital Advertising Trends
      January 18, 2016 by Liz Farquhar
      2038

      Digital advertising is forcing marketers and advertisers to take a more human approach to sales and marketing by creating experiences instead…

      Behind Condé Nast's Digital Annual Revenue Increase
      Behind Condé Nast's Digital Annual Revenue Increase
      January 6, 2016 by Liz Farquhar
      1689

      In 2015, Condé Nast Digital nearly doubled its annual revenue. The publisher claims that this unprecedented growth was fueled by programmatic buying options as…

      Mobile Ad Spend to Surpass TV & Print in 2016
      Mobile Ad Spend to Surpass TV & Print in 2016
      January 5, 2016 by Marilyn Mead
      1051

      The latest eMarketer report is in and spending on mobile advertising in the UK is projected to outpace two traditional categories:…

      What is the Ad-blocking Economy all About?
      What is the Ad-blocking Economy all About?
      December 29, 2015 by Liz Farquhar
      1279

      These days, it seems like ad-blocking and its growing economy are at the center of the digital advertising universe. Likely,…

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      About Winmo

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