Marketing Archives - Page 7 of 9

The Creative Agencies Behind Epic Superbowl Ads

The Patriots staged an historic come-from-behind victory in the Super Bowl and Lady Ga Ga gave a half-time performance for...

Why Marketing Decision Makers Aren’t Returning Your Calls

Ok, I’ll admit it – I’m the WORST at checking my office voicemail. In fact, I’m the worst at actually...

How Penny-Pinching on Your Business Database Software is Hurting Your Sales

If you’re trying to tie up some new business, databases and tools that serve up contact information can be investments...

How to Reach Decision Makers on AdAge’s Top 10 Agencies A-List

AdAge has released its Agency of the Year A-List, and by our math, the top 10 agencies represent a combined...

List Partners Inc. Launches Local Ad Sales Prospecting Platform

List Partners Inc. (LPI), a global business development firm, is answering the demand for localized ad sales intelligence with the...

Business Development

3 Steps for Building Your Advertising Contact List

It’s difficult to talk about the best way to create an advertising contact list without talking about the dark days...

Winmo Wins: NCAA National Championship Contest

In December we asked our clients to share their “Winmo wins” stories with us — to tell us about how...

Get Organized with Winmo’s Notes Feature

If you’re anything like the new business professionals we work with, the struggle is real when it comes to tracking prospect...

7 Reasons Your Customers Fall Out of Love With You

They say that sales is all about touches. A dozen or more touches to get a response from sales prospects,...

Marketing

5 Free Marketing Certifications Employers Want You to Have

Succeeding as a marketing professional, especially in an agency environment, means being able to demonstrate a high level of competence...

Why Trust is Your Best Sales Prospecting Tool

Indifference is how you lose customers and prospects. When customers stop caring whether they get a service or product from you...

5 Essential Skills You Need to Lead a Sales Team

So you’ve been doing this selling thing for a while now and you think you’re ready to step up and...