At Winmo we continuously track trending job titles as a barometer for what skills have a growing value across the…
Category: Marketing
5 Sales Intelligence Must-Haves to Find Decision Makers
Sales intelligence tools provide background data on contacts, companies, and industries. The idea is that rather than spending hours researching…
5 Tips to Keep Your Content from Falling Flat
As marketers we’re creating A LOT of content. In fact some recent stats show that over 2 Million blog posts…
Director of Marketing Operations (DMO)
A new position is showing up in the ranks of more and more marketing departments: the DMO, or Director of…
The Race for Ad Dollars: Political Campaigns with High Prospecting Value
In addition to pursuing sales opportunities with brand marketers and their agencies, advertising professionals have an interesting set of prospects that…
Digital Advertising vs. TV Ad Spend: Where to Find New Business
If you’re thinking about where to allocate your marketing budget when it comes to TV and digital ads, then it’s…
Sales Lessons from Google on Programmatic Advertising
Google has adopted a new programmatic-first approach to selling advertising in order to compete for consumers attention during important micro-moments along…
The Future of Viewability Standards & Transactions
In a recent report by the Association of National Advertisers (ANA), almost two-thirds of respondents said they were prepared to…
Why Invest in Online Video Advertising?
Up to this point, marketers, advertisers and publishers have primarily used video advertising as a way to build brand awareness. Hence, the key…
Video Advertising Trends & Ad Spend Predictions
Engagement and digital ad viewability have become big hitters in the industry, triggering unprecedented spend increases on video advertising this…
The Future of Mobile Advertising & Programmatic
The marketing industry has undergone some big changes in recent years. However, up to this point, nothing has been as…
Digital Advertising Trends
Digital advertising is forcing marketers and advertisers to take a more human approach to sales and marketing by creating experiences instead…