The CMO Lifecycle: Tenure Analysis & Potential Sales Opps

The CMO Lifecycle: Tenure Analysis & Potential Sales Opps

Our inaugural report, “The CMO Lifecycle: Tenure Analysis & Potential Sales Opportunities,” shows that CMOs are rotating out on an average pace of every 38 months – meaning the market has never been more primed for potential sales opportunities.

Reporting on over 1400 CMO tenures across 1100 national advertisers, new business professionals should leverage this report to identify by-industry tenure trends as well as potential sales opportunities.