Sales

Do your client teams measure up with other agencies?
Client expectations of agencies have spiked. Are your teams keeping up?
Marketing clients are under more pressure…

Email Marketing: From Zero to Hero
Email marketing can be one of the most effective ways for businesses of all industries and sizes to connect with…

Why Bad Client Briefs Kill Your Agency’s Margins (and Mirren’s Guide to Preventing It)
Although unintentional, most client briefs mislead agencies. Overburdened marketing chiefs are delegating the brief…

70 Brands x MLB Sponsors Planning in Q2 2023
Even though only three full months have passed since the Houston Astros beat the Philadelphia Phillies to claim…

15 B2B Outbound Sales Tactics to Accelerate Growth
The Winmo team understands that B2B outbound sales tactics are a powerful way to drive business growth. We’ve…

eBook Download: 9 Socially Native Brands Increasing Spend in Q2 2023
Since the dawn of Instagram in 2010 — and through the heyday of Snapchat and into TikTok’s world domination…

5 Marketing Budget Predictions for 2023
In 2023, marketing budgets are expected to continue their upward trend. And businesses are allocating more resources…

The Ad Industry’s Top Sales Activations
It can be hard to know how to spend your time as a sales professional — you have to know which leads are worth…

15 Sales Podcasts to Make 2023 Your Most Profitable Year
New year's resolutions don't have to stop on February 1. We're still fresh into 2023 (January is just a practice…

List Download: 25 Super Bowl LVII Advertisers
While we don't even know which teams are playing in this year's Super Bowl (though if you aren't rooting for the…

Winmo’s Most Viewed Articles of 2022
Not surprisingly, the majority of Winmo's most-viewed blog posts in 2021 centered around data. After 2020, many…

An Unfair Advantage to Kick Start Your 2023 | 64 US Brands Planning: Q1 2023
As we head into December, it’s critical for brands and media buyers to balance their long-term goals with short-term…