Sales Archives

Sales

List Download: 25 Super Bowl 2022 Advertisers

It’s an exciting year to be a Super Bowl advertiser. With a photo finish from the playoffs, the Cincinnati Bengals...

Sales

How Winmo Accelerates an ABM Approach

Over the last few years, there’s been a monumental shift in outbound prospecting approaches. If you haven’t been living under...

Agency New Business

75+ Multicultural Marketers Planning in Q1 2022

Old school demographics are becoming less and less effective marketing strategies. Targeting people based on gender, age, and location doesn’t...

Sales

22 New Business Statistics to Kick Off 2022

There seems to be a constant battle in the sales world of “old school” methods versus modern agility and adaptability....

Agency New Business

Agency and Brand Matchmaking with Setup’s Joe Koufman

Welcome to the Win More podcast… well, a transcription of it. Every week, Winmo’s advertising industry guru John Zaldonis (and...

Sales

From OTT to Shoppable Social: 2022 New Business Predictions from Winmo

Last year, the pandemic pushed sales and marketing teams to become digital engagement experts overnight, fast-forwarding 10 years’ worth of...

Breaking News

Winmo’s Top 5 Most Viewed Articles of 2021

Not surprisingly, the majority of Winmo’s most-viewed blog posts in 2021 centered around data. After 2020, many industries’ KPIs were...

Agency New Business

The Ultimate List of Agency Holding Companies & Their Affiliates

Updated December 2021: Navigating the advertising ecosystem is complicated. Agency holding companies expand and acquire entities at a rapid pace....

Ad Sales

Four Ways Adbeat Helps Power Winmo Ad Intelligence

Winmo is robust, to say the least. Many of our clients come to us to win brand and agency sales,...

Marketing

100 Social Impact Titles Planning in Q4 (Q4 2021)

Social impact is the latest responsibility to descend upon brand marketing teams. Now, along with promoting reasonable prices and high-quality...

Sales

How Winmo Helps Fandom Steal Market Share: Live from Adweek Elevate

Ken Shapiro leads comprehensive sales, marketing, and product strategy as CRO for the world’s number one reference source for TV, movies,...

Marketing

33 Brands With New CMOs: Q4 2021

If Q3 is the slowest quarter, Q4 is the craziest. It’s a race to the finish line to meet sales...