Sponsorship

30+ NFL Sponsorship Spenders Planning in Q4
And just like that, it's football season again. The NFL expanded their regular-season schedule from 16 to 17…

6 Steps to a Standout Sales Pitch
As buyers become increasingly savvy and selective, sellers are obliged to up their collective game. Good sales…

25+ Space Jam: A New Legacy Brand Partnerships
Just as Black Widow pushed aside Fast (Nine?) at the box office, Space Jam: A New Legacy is set to release…

The State of eSports Sponsorships and Opportunities: Q3 2021
Not all sports suffered devastating losses during the pandemic. Esports, which was already a growing industry…

Welcome to Miami: The New Startup & Technology Hub
The startup scene brings to mind images of dudes in Silicon Valley wearing Patagonia vests, driving Teslas, and…

Sports Marketing & Sponsorship Spenders: Q2 2021
On a recent episode of the Win More podcast on OOH advertising, host John Zaldonis made the case that sports sponsorship…

Is Cryptocurrency the Next Big Sports Sponsor?
Last week, former Clemson University quarterback Trevor Lawrence was selected by the Jacksonville Jaguars as the…

5 Traits Corporate Sponsors Look For in Partners
There are countless nonprofits looking for corporate sponsors right now. And there are also countless corporations…

Sponsorship Relationships That Are All in the Family: Q&A with Pocono Raceway
Pocono Raceway, in the beautiful Pocono Mountains of Pennsylvania, has been a family-owned business for more than…

List Download: 40+ NBA Team Sponsors in 2021
Think of the last time you experienced live sports. For most of us, it was pre-pandemic (minus the 25,000 people…

Accomplishing Miracles Through Sponsorship: Q&A with The Spirit of Liberty Foundation
Tomorrow, the US will welcome a new president into the White House. After almost a year of COVID, a summer of social…

Emerging Industries Report: Q1 2021
Advertising is a $100 billion industry that was rocked throughout 2020. According to Kantar, there were significant…