Sponsorship

Knowledge is Power: 100+ Brands Buying in Q1 2021

Knowledge is Power: 100+ Brands Buying in Q1 2021

It seems like every year we trick ourselves into believing that December will be a slow month. A time for reflection…
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New Year, New Plan: Brands Planning in Q1, 2021

New Year, New Plans: 100+ Brands Planning in Q1 2021

In Q1 2021, marketers and media buyers need to balance long-term goal setting with short-term planning. This year's…
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What Will Nonprofit Sponsorships Look Like in 2021?

What Will Nonprofit Sponsorships Look Like in 2021?

Nonprofits have been on the front lines of the pandemic. They assist families across the country facing the grim…
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It's the Final Countdown: 100+ Brands Planning in Q4

It’s the Final Countdown: 100+ Brands Planning in Q4

We did it —  we made it to the last quarter of 2020. This year, Q1 was full of wide-eyed optimism, Q2 lasted…
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How advertisers are adjusting to fanless sports

How Advertisers are Adjusting to Fan-Less Sports

Today, global sports sponsorship rights fees may fall 37% with fan-less sports. From $46.1 billion in 2019 to $28.9…
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Winmo & GumGum Sports Give Sponsorship Sellers an Unfair Advantage

Sales intelligence leader Winmo has teamed up with GumGum Sports, the leading AI-powered sponsorship analytics…
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Client Spotlight: Warped Tour Founders, KL Group Turn Latest Venture Virtual

Client Spotlight: Warped Tour Founders, KL Group Turn Latest Venture Virtual

Kevin Lyman Group, known for the Vans Warped Tour summer concert series, was scheduled to host 320 Festival this…
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6 Brands Targeting GenZ Through eSports

Advertisers are signing up for eSports to compete for GenZ’s attention, check out the brands on our watch list. Creators…
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100 Sponsorship Spenders Planning in Q2 2020

Instead of hitting the same tired prospect list, our most successful sponsorship, and ad sales clients find creative…
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The #1 Tool to Reallocate Your Event Budget

The #1 Tool to Reallocate Your Event Budget

With the sudden shutdown of the US economy, the event and conference industry is hit hard. As a ripple effect,…
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5 Cannabis Brands Sparking Up Marketing Spend

Cannabis and CBD brands are shelling out right now to reach homebound (and possibly anxiety-ridden) consumers.…
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The Art of Virtualizing Live Events

Updated: The Art of Virtualizing Live Events

From Cannes to the Tony’s, SXSW to Coachella, thousands of live events have been canceled or postponed amidst…
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