As temperatures rise, so does the competition among travel and lifestyle brands aiming to capture consumer attention. From nostalgia-driven relaunches to bold new partnerships, here’s how seven top brands are gearing up for the summer 2025 push in Q2.
1) Coca-Cola: Nostalgia that pops
Coca-Cola isn’t just a beverage brand; it’s a staple of summer vacations, beach trips, and road trips. With the return of its iconic “Share a Coke” campaign, the brand is hyper-personalizing the experience with interactive QR codes on bottles, unlocking customizable digital experiences. Expect major social amplification, IRL activations, and influencer collabs to drive engagement all summer long.
Tip for agencies and adtech:
Leverage interactive experiences by integrating AI-powered personalization into campaigns. Consider partnering with Coca-Cola to create gamified experiences or targeted programmatic ads that enhance brand recall.
2) UGG: Serving “Big Spring Energy”
Known for its cozy footwear and now expanding into summer styles, UGG is a go-to brand for vacationers seeking both comfort and fashion. UGG’s “Big Spring Energy” campaign, headlined by K-pop star Hanni, highlights the versatile GoldenRise sandal, designed to go from poolside to party. Think bold billboards in major metros, TikTok takeovers, and experiential pop-ups keeping the buzz alive well into the summer.
Tip for sponsorship opportunities:
Collaborate with UGG on experiential activations at beachside resorts, music festivals, or summer fashion events to amplify visibility.
3) Nintendo: Leveling up brand partnerships
Whether it’s handheld gaming on flights, in cars, or at vacation rentals, the Nintendo Switch is a travel essential for gamers. Nintendo is stepping into the sports marketing arena with its partnership with the Seattle Mariners. With the Nintendo Switch 2 launch on deck, this cross-promo play puts the brand front and center with baseball fans. Expect co-branded events, interactive stadium experiences, and major OOH placements.
Tip for agencies:
Explore in-game advertising opportunities or branded content integrations within the Nintendo ecosystem to reach engaged gaming audiences.
4) Gap: Nostalgia meets next gen
Gap is the perfect travel companion for vacation wardrobes, offering everything from comfy travel fits to vacation-ready styles. Riding a wave of 90s and Y2K nostalgia, the brand’s latest campaign pairs iconic logo pieces with fresh faces from TikTok and Instagram, driving both digital and in-store traffic. Bonus: They’re leaning into collabs and limited drops to keep momentum high.
Tip for martech:
Provide Gap with data-driven insights on consumer behavior to optimize influencer partnerships and measure campaign performance across platforms.
5) Tourism Australia: Experience the unexpected
Tourism Australia is dedicated to promoting travel experiences across the country, from vibrant cities to remote landscapes. Moving beyond traditional beach imagery, its “Experience Australia” campaign spotlights immersive cultural experiences and local adventures. Featuring Indigenous-led tours and eco-friendly attractions, the initiative leverages streaming partnerships and influencer-led content to capture international travelers’ interest.
Tip for sponsorships:
Co-create content with Tourism Australia that highlights sustainable tourism efforts, offering authentic storytelling opportunities across travel media platforms.
6) Vrbo vs. Airbnb: Vacation rental smackdown
As top players in the vacation rental space, Vrbo and Airbnb are essential brands for summer travelers booking stays. Vrbo recently launched a cheeky billboard campaign targeting Airbnb right outside its headquarters. While the gloves are off, both brands are expected to ramp up paid media, influencer partnerships, and in-app promotions as they compete for travelers this summer.
Tip for adtech:
Offer performance-based ad solutions for both brands to maximize return on investment in their competitive digital campaigns. Emphasize AI-powered bidding strategies and real-time analytics.
Personalization matters, and campaigns like Coca-Cola’s demonstrate that consumers crave tailored experiences that connect them to the brand. Nostalgia also remains a powerful tool, with brands like Gap and Coca-Cola proving that tapping into memories from the past can resonate across generations. Meanwhile, strategic partnerships drive impact, as shown by Nintendo’s collaboration with the Seattle Mariners, which highlights the power of cross-promotion. Brands aiming to win the summer should double down on storytelling, lean into experiences, and create campaigns that resonate both online and IRL. Ready to see how your brand stacks up?
Winmo has the insights you need to get in front of decision-makers and seize your share of the summer spotlight.
6 Proven Ways to Pitch for Experiential Sponsorships in 2025
in Events, Festivals & Events, Marketing, Sponsorshipby Samantha StallardExperiential sponsorships in 2025 are deeply tied to business impact, not just presence. Marketers are being asked to deliver more than activations—they’re expected to create branded experiences that directly connect with customer engagement, pipeline growth, and brand perception. Sponsors are prioritizing relevance, reach, and reporting, and pitches must reflect that shift.
Here’s how to approach experiential sponsorships with strategy, precision, and a results-first mindset.
1. Start with audience data that matters
Sponsorship success hinges on audience alignment. Sponsors are investing in specific segments, not general attendance. The more detail provided about who will attend and why they matter, the stronger the pitch.
2. Anchor the pitch in brand objectives
Sponsorship decisions are increasingly influenced by cross-functional teams—CMOs, growth leads, and even procurement. A pitch gains traction when it directly supports the sponsor’s strategic goals.
3. Package with flexibility and function
The most successful experiential sponsorships in 2025 are modular and scalable. Brands need the ability to tailor involvement to changing budgets, markets, or KPIs.
4. Time pitches to budget cycles
Sponsorship decisions follow fiscal schedules, not creative timelines. Even the best pitch can be deprioritized if it arrives outside the brand’s planning window.
5. Define and own measurement
Sponsors are under pressure to show ROI from every line item—including experiential. Clarity around performance tracking builds trust and shortens the path to contract.
6. Position the experience as a strategic asset
The most attractive sponsorship pitches treat the event as part of a larger brand ecosystem. Experiences that lead to lasting content, community engagement, or thought leadership are better positioned for multi-year support.
Pitching for experiential sponsorships in 2025 is all about clarity, customization, and control. Brands are asking sharper questions, tracking tighter KPIs, and expecting real ROI from every partnership. That means sellers need to align every detail—from audience targeting to measurement strategy—with the brand’s business objectives. Generic pitch decks and logo placements no longer make the cut.
The strongest pitches show how a sponsorship opportunity fits into a broader marketing strategy, how it supports revenue or brand lift, and how results will be tracked from day one. Outcomes—not optics—drive the decision-making.
With the right intel and timing, sponsorship sellers can build faster paths to “yes” and unlock longer-term, higher-value partnerships. Winmo’s Sponsorship Hub puts you in control of the entire process—from finding the right brand fit to tracking activation trends and backing your pitch with data that moves the needle.
Stay sharp, stay strategic, and pitch smarter.
The State of Upfronts 2025: Who’s Spending and Where
in Agency New Business, Business Development, Marketing Techby Samantha StallardIf you’re in the business of planning media buys or closing new accounts, Upfronts 2025 offered more than just sizzle reels—they revealed exactly where ad dollars are headed next. This year’s presentations carried high stakes: economic uncertainty, evolving audience behaviors, and increased pressure than ever for media plans to prove ROI. For agency teams and media sellers alike, Upfronts 2025 served as a real-time map of which platforms are doubling down, which ones are pivoting, and which ones your clients need to be watching (and buying into).
It’s not just about who showed up—it’s about what they showed, what they sold, and what it signals for the back half of the year. Whether you’re working with challenger brands, legacy advertisers, or growth-stage clients, this year’s event cycle offers clear direction for prospecting and planning.
Here’s what you need to know about Upfronts 2025 (and what to do next):
Budgets are shifting—not stopping
According to Deadline, TV ad spend is projected to dip by $4 billion during Upfronts 2025, but that doesn’t mean brands are sitting out. They’re just being smarter—less spray-and-pray, more performance.
NBCUniversal: Go big or go home
At Upfronts 2025, NBCU brought the heat with live events like the Olympics, Super Bowl, and yes, even BravoCon. It wasn’t just flash—Seth MacFarlane hosted, Snoop Dogg performed, and the message to advertisers was loud and clear: we’ve got culture-shaping, can’t-miss moments.
Disney: All about the ecosystem
Disney used Upfronts 2025 to showcase the power of its bundle, from ABC to Hulu to ESPN+. They pitched updates to The Bear, teased new franchises, and spotlighted their live sports firepower.
Amazon: Star power meets scale
Michael B. Jordan and Arnold Schwarzenegger headlined Amazon’s Upfronts 2025, but the real star was their ad-supported reach—300 million global users and growing.
Fox: Flying under the radar (and loving it)
Fox took a different tack at Upfronts 2025, ditching flashy presentations for a “show-me-results” approach. Between live sports and Tubi’s surge, they pulled in $1.67B in Q1 ad revenue.
Streaming is the plan, not the trend
Upfronts 2025 confirmed it: streamers are maturing and monetizing. Netflix is focused on ad engagement. Max is chasing profitability. YouTube? Dominating living rooms.
Live Sports: Still the GOAT
NFL on Christmas? Olympics in primetime? Live sports were the centerpiece of every major Upfronts 2025 presentation. They’re the last true appointment viewing—and that makes them invaluable.
Upfronts 2025 proved one thing: buyers are getting surgical in their advertising approach. If you want your pitch to land, it needs to reflect this new reality: integrated, flexible, and tied to results.
Winmo Database Now Tracking Influencer Relationships
in Business Development, Events, Influencer Marketing, Marketingby Samantha StallardWinmo has expanded its advertiser-agency database to include a fast-growing segment of the marketing ecosystem: Influencers. Influencer marketing spend is projected to exceed $10 billion this year, and now, Winmo users can quickly understand which brands are working with influencers and the nature of their partnerships, paving the straightest line to tapping into these budgets.
Announced live at Mirren Live 2025, Winmo’s new Influencer Insights is a first-of-its-kind feature now available in the growing Sponsorship Hub — alongside tools like Outreach Accelerator, Media Insights, and Intent Capture. Influencer marketing has quickly evolved from an experimental spend to a central part of many brand strategies. But tracking who’s working with whom — and when — hasn’t been easy. Influencer Insights adds a new layer to Winmo’s intelligence platform, giving you visibility into genuine creator-brand partnerships on Instagram, TikTok, and YouTube.
Whether researching trends, evaluating partnership potential, or tracking competitor activity, Influencer Insights helps you make better-informed decisions across sales, media, and campaign planning. Here’s a look at what’s included — and how different teams are already putting it to use.
What’s included in Influencer Insights
Phase One features:
All of this is integrated directly into your existing Winmo workflow, bringing together sponsorship activity, contact info, spend data, and creator insights in one place. Whether you’re focused on building smarter prospect lists, tracking brand behavior, or improving campaign timing, Influencer Insights offers flexible, practical value across teams.
Here’s how users across sponsorship, media, adtech/martech, and agency sales are already putting Winmo’s Influencer Insights to work:
1) Identify which brands are investing in creators now
Influencer Insights highlights active creator partnerships, making it easier to prioritize outreach to brands already investing, not just planning to. This helps reduce time spent chasing low-intent leads and ensures your outreach aligns with current marketing activity.
2) Understand who they’re working with and in what category
See which influencers brands are activating, broken down by category and platform. Use this to get a clearer view of their audience strategy and content focus. It also helps spot patterns in how brands approach creator marketing — whether they favor one-off partnerships or longer-term collaborations.
3) Inform sponsorship outreach with relevant, timely insights
Knowing which creators a brand works with lets sponsorship sellers tailor outreach and propose partnerships that align with a brand’s current approach or offer something new. Then, position your property or audience as a logical next step in a brand’s evolving influencer strategy.
4) Add creator insights to your competitive media analysis
Media teams can use this data to see which platforms and influencer tiers competitors are leaning into. Combine it with Winmo’s spend insights for a more complete view of their media mix. This context allows teams to spot where competitors are doubling down — or where there may be whitespace for your brand or client.
5) Use creator activity as a signal for adtech and martech opportunity
Influencer campaigns can signal upcoming digital spend. Use this data as a leading indicator to time outreach and prioritize accounts more effectively. It’s a way to flag new campaigns in motion before programmatic spend or platform expansions fully roll out.
6) Strengthen agency new business positioning
Agencies can bring Influencer Insights into pitch prep — helping you show that you understand a brand’s marketing priorities and how your team can support or extend them. It also helps your pitch stand out with specifics, not just what a brand could do, but what they’re already doing and how you can take it further.
7) Work faster with integrated, verified campaign data
This isn’t scraped data or incomplete profiles. Winmo’s proprietary influencer intel ensures access to verified, up-to-date creator campaign activity that’s easy to filter, explore, and act on. Because it’s built into Winmo, your team can go from insight to outreach without switching tools or workflows.
Influencer Insights is available now in the Winmo Sponsorship Hub. To learn more or request a walkthrough, contact your rep or click here.
How to Maximize Trade Show ROI: Best Practices for 2025
in Business Development, Events, Marketingby Samantha StallardTrade shows remain a cornerstone for business development and brand building, but in 2025, achieving a strong return on investment (ROI) requires more than just setting up a booth and hoping for the best. Successful agencies and sponsors must embrace a strategic, data-driven approach to make every interaction count. Here, we dive into the best practices to maximize your trade show ROI in 2025, with a little help from Winmo at every step.
How Winmo software maximizes trade show ROI
Winmo’s software empowers teams at every stage of the trade show lifecycle:
With Winmo, every handshake, meeting, and conversation becomes a high-potential opportunity, not just a fleeting interaction.
1. Set clear, measurable goals
Before you even book your booth space, define what success looks like. Are you aiming to generate a certain number of qualified leads? Drive awareness for a new product? Cement relationships with existing clients? Setting specific KPIs (e.g., 100 new prospects, 10 scheduled demos) will inform every decision, from booth design to staffing.
2. Personalize your pre-show outreach
In today’s hyper-targeted marketing landscape, a generic email blast won’t cut it. Platforms like Winmo deliver real-time contact insights and prospect lists, enabling you to segment and personalize your pre-show communications. Tailor messages based on industry, buying stage, and past interactions to boost meeting acceptance rates and create buzz around your booth.
3. Invest in impactful booth design
First impressions matter. In 2025, attendees expect experiential, tech-enabled exhibits that provide value, not just swag. Focus on creating interactive demos, virtual reality experiences, or live presentations that directly tie back to your brand’s value proposition. Remember: the goal is to create memorable engagements that lead to meaningful conversations.
4. Leverage sponsorships strategically
Trade show sponsorships can offer unparalleled visibility—if chosen wisely. Instead of defaulting to logo placements, prioritize opportunities that position your brand as a thought leader, such as keynote introductions, breakout session hosting, or sponsoring networking events. Align sponsorships with your core goals and audience engagement strategies.
5. Enable and train your team
Your booth team is your frontline revenue engine. Train them like it. Select a team that blends sales expertise with deep product knowledge. Train them not just on pitches, but on active listening and qualifying leads efficiently. Equip them with lead capture tools and clear next-step protocols to ensure no opportunity slips through the cracks.
6. Maximize post-show follow-up
The trade show is just the beginning. Develop a post-event follow-up plan before the show even starts. Use CRM integrations and Winmo updates to streamline lead tracking and personalization. Follow up within 48 hours with tailored content based on booth interactions—case studies, pricing sheets, meeting invitations—to maintain momentum and accelerate conversions.
7. Analyze and optimize
Measure everything. Beyond counting leads, assess engagement levels, booth traffic, sponsorship impressions, and closed deals linked to the event. Use these insights, along with intelligence from Winmo’s reporting tools, to refine your strategies for future shows, ensuring that each investment is smarter and more effective than the last.
Trade shows in 2025 demand intentionality, personalization, and strategic foresight. By setting clear objectives, optimizing attendee experiences, and executing a rigorous follow-up plan, agencies and sponsors can not only maximize their trade show ROI but also build lasting, profitable relationships.
Win bigger at every trade show. Tap into Winmo’s real-time prospecting intelligence and turn every handshake into your next opportunity.
What ChatGPT Taught Us About Consumer Behavior
in Agency New Business, Business Development, Marketing Techby Samantha StallardWhen ChatGPT first hit the scene, it sparked headlines, side-eyes, and existential debates. But now that we’re well into the AI adoption curve, it’s no longer a shiny new toy. It’s actively reshaping how consumers think, search, and engage with brands.
At Winmo, we’re always looking for patterns before they peak. And we’ve been watching closely as conversational AI shifts the way people ask questions, make decisions, and even define brand loyalty. Here’s what ChatGPT—and generative AI more broadly—is teaching us about what today’s consumers actually want.
1) Intent is getting more specific
Search used to be about keywords. Now, it’s about context. Consumers aren’t just typing “best hiking boots.” They’re asking, “What hiking boots are best for rocky terrain and weak ankles under $150?” That’s a new level of intent.
Winmo tip: Monitor your category’s emerging search queries and review competitor messaging through our intelligence reports. Real-time insights = real-time relevance.
2) Decision-making is decentralized
Consumers are outsourcing decisions to AI and trusting the answers. That means your brand might be recommended—or filtered out—by a chatbot before a person even sees your site. Whether it’s a travel itinerary, skincare routine, or SaaS stack, consumers are letting AI do the legwork. The catch? If your brand isn’t consistently mentioned across trusted channels, AI tools may skip over you entirely.
Solution: Work closely with PR, SEO, and programmatic teams to keep your digital footprint consistent and crawlable. Then use Winmo’s media spend and buying signal insights to optimize your positioning.
3) Loyalty is being rewritten
AI doesn’t play favorites. Yet. Brand loyalty used to be emotional. Now it’s increasingly transactional, based on algorithms that prioritize speed, clarity, and usefulness. Consumers still feel loyal, but only when brands continue to meet their needs faster than anyone else.
Stay top-of-mind by syncing your outreach cadence to key inflection points. Winmo’s intent data and decision-maker tracking can help you act when buyers are actually paying attention.
4) Relevance is the new reach
Whether it’s media buying, programmatic targeting, sponsorship ROI, or agency planning, AI has created a new playing field. It’s not enough to be everywhere. You need to be exactly where your audience is asking for you—in the format, channel, and tone they trust most.
Use Winmo’s media planning insights and contact data to align your pitch timing and channel strategy with real-time buyer activity. The more precisely you can match your message to audience expectations, the more likely you are to earn attention—and action.
AI is changing consumer behavior in real time.
But it’s not a mystery. The brands that win will be the ones who adapt fast, speak human, and integrate across the right channels. If you want your brand—or your client’s—to be in the answer box, not the footnotes, now’s the time to act. Explore how Winmo’s sales intelligence helps you anticipate what buyers want—before they even know they want it.
[eBook] 92 Marketing Leaders Betting Big on Back-to-School 2025
in Agency New Business, Business Development, Events, Marketingby Samantha StallardQ2 might feel a little early to be talking about backpacks, lunch boxes, and dorm décor—but in the world of brand planning, it’s exactly the right time to start thinking back-to-school. For marketers, media sellers, and anyone who plays in the seasonal spend game, this quarter is prime time to strategize, pitch, and lock in campaigns before the summer scramble begins.
And if 2024 taught us anything, it’s that the early birds got the budgets. Last year’s back-to-school season saw record-breaking spending, a spike in omnichannel tactics, and a mad dash to connect with Gen Z student shoppers and millennial parents alike before Labor Day. Those trends aren’t slowing down in 2025—in fact, they’re speeding up. The brands that start now will have the edge when it’s time to go live.
So sharpen your pencils, marketers. It’s officially BTS planning season.
In 2024, US consumers demonstrated robust spending during the back-to-school season
Given these insights, Q2 is the critical window for brands to set the stage for back-to-school success.
This is when marketing teams align budgets, lock in strategy, and coordinate cross-functional efforts to ensure campaigns are on track for late summer launches. Early planning allows for more strategic budget allocation, tailored messaging based on evolving consumer behaviors, and more substantial internal buy-in. It also gives brands first dibs on premium advertising placements—whether that’s a top-tier TikTok creator, a coveted digital media slot, or prime in-store signage.
With more shoppers blending physical and digital experiences, Q2 is the perfect time to map out omnichannel campaigns that seamlessly meet customers wherever they are. As we look ahead to the 2025 BTS season, the lessons from 2024 point to one clear takeaway: the brands that plan now are the ones that will stand out later.
Here’s a preview of the 2025 back-to-school spenders on our radar:
The experts at Winmo expect to see these brands flesh out their back-to-school campaign strategies, update their agency rosters, and hunt for new marketing channels over the next 3-5 months.
In this eBook, you’ll access the insights Winmo customers implement on a daily basis, including:
> Download the eBook Now <
Sustainability in Sponsorships: Winning Fans and Planet-Friendly Partnerships
in Business Development, Marketing, Sponsorshipby Samantha StallardSustainability is no longer a nice-to-have — it’s table stakes. Whether you’re brand-building cultural relevance, a rights holder seeking innovative partners, or an agency tasked with pitching the next big campaign, sustainability is now central to the sponsorship conversation.
The eco-conscious consumer is calling. Today’s fans aren’t just watching — they’re paying attention. Gen Z and Millennial audiences, especially, are holding brands accountable for their environmental impact. According to Nielsen, 75% of Gen Z consumers say sustainability is more important to them than brand name. And when it comes to live experiences, that mindset shows up in everything from how they travel to an event to whether they trust your brand to act responsibly.
For brands, this presents a golden opportunity to lead with purpose while boosting business impact. The question is: How do you make sustainability more than a buzzword?
Sustainable sponsorships in action
More brands are stepping up. Here are a few who are doing it right:
Heineken x Formula E – Heineken partnered with Formula E, the electric street racing series, to promote carbon-neutral motorsports. The sponsorship highlights Heineken’s wider “Brewing a Better World” campaign while tapping into a fan base that values innovation and sustainability.
Patagonia’s Activist Events – While not a traditional sponsorship model, Patagonia sponsors environmental nonprofits and hosts local events to educate and mobilize communities. It’s less about logo placement, more about long-term impact — and fans respect that.
Nike x Move to Zero – Nike‘s sustainability platform has extended to event partnerships and product drops. By weaving sustainable innovation into experiences — from recycled-materials pop-ups to climate-focused athlete campaigns — Nike reinforces brand values in meaningful, memorable ways.
What makes a green partnership work?
If you’re a seller, sustainability can be the strategic door-opener that gets you in the room. If you’re on the brand side, a values-based sponsorship could be the reason fans choose you over a competitor. Either way, sustainability gives you a new, differentiated way to stand out in a crowded sponsorship landscape. Winmo makes it easier to connect with brands actively investing in ESG, CSR, and sustainability initiatives — giving you the insights to approach the right people at the right time, with the right pitch.
Let’s make doing good good for business.
Top Travel Brands Prepping for Summer 2025 Campaigns
in Agency New Business, Marketing Tech, Salesby Samantha StallardAs temperatures rise, so does the competition among travel and lifestyle brands aiming to capture consumer attention. From nostalgia-driven relaunches to bold new partnerships, here’s how seven top brands are gearing up for the summer 2025 push in Q2.
1) Coca-Cola: Nostalgia that pops
Coca-Cola isn’t just a beverage brand; it’s a staple of summer vacations, beach trips, and road trips. With the return of its iconic “Share a Coke” campaign, the brand is hyper-personalizing the experience with interactive QR codes on bottles, unlocking customizable digital experiences. Expect major social amplification, IRL activations, and influencer collabs to drive engagement all summer long.
Tip for agencies and adtech:
Leverage interactive experiences by integrating AI-powered personalization into campaigns. Consider partnering with Coca-Cola to create gamified experiences or targeted programmatic ads that enhance brand recall.
2) UGG: Serving “Big Spring Energy”
Known for its cozy footwear and now expanding into summer styles, UGG is a go-to brand for vacationers seeking both comfort and fashion. UGG’s “Big Spring Energy” campaign, headlined by K-pop star Hanni, highlights the versatile GoldenRise sandal, designed to go from poolside to party. Think bold billboards in major metros, TikTok takeovers, and experiential pop-ups keeping the buzz alive well into the summer.
Tip for sponsorship opportunities:
Collaborate with UGG on experiential activations at beachside resorts, music festivals, or summer fashion events to amplify visibility.
3) Nintendo: Leveling up brand partnerships
Whether it’s handheld gaming on flights, in cars, or at vacation rentals, the Nintendo Switch is a travel essential for gamers. Nintendo is stepping into the sports marketing arena with its partnership with the Seattle Mariners. With the Nintendo Switch 2 launch on deck, this cross-promo play puts the brand front and center with baseball fans. Expect co-branded events, interactive stadium experiences, and major OOH placements.
Tip for agencies:
Explore in-game advertising opportunities or branded content integrations within the Nintendo ecosystem to reach engaged gaming audiences.
4) Gap: Nostalgia meets next gen
Gap is the perfect travel companion for vacation wardrobes, offering everything from comfy travel fits to vacation-ready styles. Riding a wave of 90s and Y2K nostalgia, the brand’s latest campaign pairs iconic logo pieces with fresh faces from TikTok and Instagram, driving both digital and in-store traffic. Bonus: They’re leaning into collabs and limited drops to keep momentum high.
Tip for martech:
Provide Gap with data-driven insights on consumer behavior to optimize influencer partnerships and measure campaign performance across platforms.
5) Tourism Australia: Experience the unexpected
Tourism Australia is dedicated to promoting travel experiences across the country, from vibrant cities to remote landscapes. Moving beyond traditional beach imagery, its “Experience Australia” campaign spotlights immersive cultural experiences and local adventures. Featuring Indigenous-led tours and eco-friendly attractions, the initiative leverages streaming partnerships and influencer-led content to capture international travelers’ interest.
Tip for sponsorships:
Co-create content with Tourism Australia that highlights sustainable tourism efforts, offering authentic storytelling opportunities across travel media platforms.
6) Vrbo vs. Airbnb: Vacation rental smackdown
As top players in the vacation rental space, Vrbo and Airbnb are essential brands for summer travelers booking stays. Vrbo recently launched a cheeky billboard campaign targeting Airbnb right outside its headquarters. While the gloves are off, both brands are expected to ramp up paid media, influencer partnerships, and in-app promotions as they compete for travelers this summer.
Tip for adtech:
Offer performance-based ad solutions for both brands to maximize return on investment in their competitive digital campaigns. Emphasize AI-powered bidding strategies and real-time analytics.
Personalization matters, and campaigns like Coca-Cola’s demonstrate that consumers crave tailored experiences that connect them to the brand. Nostalgia also remains a powerful tool, with brands like Gap and Coca-Cola proving that tapping into memories from the past can resonate across generations. Meanwhile, strategic partnerships drive impact, as shown by Nintendo’s collaboration with the Seattle Mariners, which highlights the power of cross-promotion. Brands aiming to win the summer should double down on storytelling, lean into experiences, and create campaigns that resonate both online and IRL. Ready to see how your brand stacks up?
Winmo has the insights you need to get in front of decision-makers and seize your share of the summer spotlight.
UK Agency Tenure Report: How Long Do Brands Stay Vs. Switch?
in Agency New Business, UKby Samantha StallardIn a world where brand-agency relationships can change at the speed of a trending TikTok sound, knowing the average agency tenure isn’t just useful—it’s essential for new business strategies. The WinmoEdge UK team recently released its Agency Tenures Report, offering a deep dive into how long brands stick with their agencies across industries, service types, and holding companies.
With an average tenure of 45.3 months across all industries, agency types, and services, this data serves as a crucial benchmark for agencies navigating client retention and new business opportunities. Here’s what you need to know.
1. Industry Matters: Who Stays, Who Strays
Not all industries are created equal when it comes to agency loyalty. The report highlights significant variations:
For agencies prospecting in fast-moving sectors like Sports & Recreation (18.4 months) or Media & Entertainment, positioning yourself as an agile, influencer-savvy, and digital-first partner will be key to winning work.
2. Holding Companies Have the Edge
The data shows that holding company agencies enjoy longer tenures than their independent counterparts—55.1 months vs. 35 months on average. Why? Their integrated solutions and global reach give them an advantage in securing long-term client relationships.
That said, Interpublic leads the pack with an impressive 88-month tenure, and the upcoming Interpublic-Omnicom merger could further solidify its dominance. Meanwhile, Havas (38.6 months) and Publicis (48.6 months) may look to M&A activity to strengthen their agency networks and extend their tenures.
3. Service Type Shapes Tenure
Certain types of agencies naturally experience shorter client relationships:
The rapid evolution of digital marketing, influencer strategies, and content trends means PR and social agencies must work harder to sustain long-term relationships. But it also means independent agencies—which often win work based on agility and personalisation—may have the best chance of securing clients in fast-moving sectors.
4. New Business Triggers Shake Up Tenure
While average agency tenure provides a helpful benchmark, it’s not the only factor that signals an opportunity. Brands often review agency relationships when:
Agencies that track these shifts get a competitive advantage by identifying exactly the right moment to pitch.
The Takeaway for Agencies
Understanding when brands are most likely to review their agency relationships can help agencies plan strategic outreach. Whether you’re an independent shop looking to break into industries with shorter tenures or a holding company navigating M&A-driven shifts, this report offers valuable insights into agency longevity.
Want the full breakdown? Click here to download the UK Agency Tenure Report and get the data you need to win your next client.
The Mirren Organic Growth Plan Guide
in Eventsby Brent HodginsThis article was originally published on April 5, 2022, and has been updated with new information.
Longtime Winmo partner, Mirren, is a training firm that specializes in providing agencies with the skills, methods, and tools to completely transform their ability to grow current clients and win more new business. Keep reading to uncover actionable insights from Mirren managing director Brent Hodgins, including how to create an aggressive organic growth plan.
Build an Organic Growth Plan
Of all sources of new revenue (competitive reviews/RFPs, proactive prospecting, and organic growth), organic growth has the highest ROI. Your agency has a relationship with the client, the door is open, and you understand the business.
Applying lessons directly from Mirren’s Organic Growth Training, this guide addresses how to craft an aggressive client growth plan.
Particularly geared for agency leadership and account management, the guide breaks down the structure that will best enable your teams to grow each and every client. The good news is that organic growth is not about turning your account teams into salespeople. Instead, become proactive problem solvers by helping to identify and resolve your client’s most meaningful challenges and capitalize on business-building opportunities.
> You can download The Mirren Organic Growth Plan Guide here <
Mirren Live 2025
To learn more about strategies for new business and organic growth, join us at Mirren Live this May 7th & 8th. Senior agency leaders will take in 60+ speakers in 35+ sessions—all focused on fueling agency growth.
Special $150 Discount Code: Winmo is providing a savings opportunity! When registering, USE CODE: WINMO150