Brent Hodgins, Author at Winmo

Agency New Business

Do your client teams measure up with other agencies?

Client expectations of agencies have spiked. Are your teams keeping up? Marketing clients are under more pressure to perform than...

Sales

by Brent Hodgins

Why Bad Client Briefs Kill Your Agency’s Margins (and Mirren’s Guide to Preventing It)

Although unintentional, most client briefs mislead agencies. Overburdened marketing chiefs are delegating the brief writing process to their more junior...

Business Development

by Brent Hodgins

The Mirren Organic Growth Plan Guide

Longtime Winmo partner, Mirren, is a training firm that specializes in providing agencies with the skills, methods, and tools to...

Agency New Business

by Brent Hodgins

The Mirren Post-Pitch Client Debriefing Guide

Longtime Winmo partner, Mirren, is a training firm that specializes in providing agencies with the skills, methods, and tools to...

Agency New Business

by Brent Hodgins

The Mirren Post-Pitch Client Debriefing Guide – Part 2

This post continues from The Mirren Post-Pitch Client Debriefing Guide – Part 1. Whether you’ve won or lost the pitch,...

Business Development

by Brent Hodgins

The Mirren Post-Pitch Client Debriefing Guide: Part 1

[easy-tweet tweet=”Whether you’ve won or lost the pitch, getting practical feedback from the client is critical.” user=”@winmo” hashtags=”#winmo #mirren #postpitch...

by Brent Hodgins

Agencies Predict Revenue Growth in the Year Ahead –But Indicate Significant Challenges in Capturing It

In our most recent study, The Trends Defining New Business, we found that the major opportunity for agencies is to make long overdue...