Marketing

UK CMOs Signaling RFP Activity This Quarter

5 UK CMOs Signaling RFP Activity This Quarter

Fresh leadership is one of the strongest indicators that an RFP is around the corner. Combine that with…
Creative Case Studies AI Driven Campaigns That Delivered

Creative Case Studies: 6 AI-Driven Campaigns That Delivered

AI-driven campaigns are setting the new standard for marketing performance in 2025. These are fully executed…
Why Women’s Sports Are the Next Big Opportunity for Brands

Why Women’s Sports Are the Next Big Opportunity for Brands

Women’s sports are breaking records across attendance, viewership, and sponsorship, and smart brands…
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List of Agencies in the Omnicom Network

Updated Q2 2025: Omnicom Group Inc. has never been one to sit still. Known as a global media, marketing,…
Micro vs. Macro vs. Mega Influencers Which one should you use

Micro vs. Macro vs. Mega Influencers: Which Should You Use?

Influencer marketing continues to be a powerhouse for brands aiming to connect with audiences authentically.…
Proven Ways to Pitch for Experiential Sponsorships in

6 Proven Ways to Pitch for Experiential Sponsorships in 2025

Experiential sponsorships in 2025 are deeply tied to business impact, not just presence. Marketers are…
Winmo Now Tracking Influencers ()

Winmo Database Now Tracking Influencer Relationships

Winmo has expanded its advertiser-agency database to include a fast-growing segment of the marketing…
How to Maximize Trade Show ROI

How to Maximize Trade Show ROI: Best Practices for 2025

Trade shows remain a cornerstone for business development and brand building, but in 2025, achieving…
Back to School eBook ()

[eBook] 92 Marketing Leaders Betting Big on Back-to-School 2025

Q2 might feel a little early to be talking about backpacks, lunch boxes, and dorm décor—but in the…
Sustainability in Sponsorships Winning Fans and Planet Friendly Partnerships

Sustainability in Sponsorships: Winning Fans and Planet-Friendly Partnerships

Sustainability is no longer a nice-to-have — it’s table stakes. Whether you’re brand-building cultural…
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Q2 2025 New Business Guide – 9 Brands Ready to Partner

As brands enter Q2 2025, they’re shifting strategies based on early-year performance, market trends,…
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Q2 Planning: 5 Brands Ready for RFPs in 2025

As we head into Q2, brands are ramping up their marketing budgets, agency searches, and media investments…