Q2 Advertising Trends: Tax and Wave Season

Q2 Advertising Trends: Tax and Wave Season

Have you ever reached out to a marketer only to find they’ve already spent their ad dollars elsewhere? Nothing quite stings like missing an opportunity because of poor timing. At Winmo, we’re dedicated to helping sales pros like yourself #grindless and #sellmore by keeping you ahead of each quarter’s latest advertising trends.

As we wrap up Q1, hopefully, you’ve already reached out to the Back to School & Allergy/Cold brands we filled you in on, and you’re ready to get ahead of Q2’s quota!

To help you get a head start, we’ve attached a list of the top Q2 spenders you should be prospecting right now within the Tax and Wave industries. As an added bonus, we’re also giving you the lead decision-makers verified contact info. Check ’em, out:

Tax Season:

When it comes to tax filing services, advertisers begin planning almost immediately after the tax season ends so those seeking revenue in this category should begin getting pitches together to secure 2020’s ad dollars. Here’s a list of Q2 spenders to keep an eye on:

Turbo Tax

  • Chief Marketing Officer: Laura Hood Balazs
  • Email: *********@intuit.com
  • Phone: (650) ***-****
  • Media Agency: Wieden + Kennedy, The Outcast Agency, Camelot Strategic Marketing & Media, Gallegos United, Havas Formulatin

H&R Bloc

  • Chief Marketing Officer: Vinoo Vijay
  • Email: ************@hrblock.com
  • Phone: (816) ***-****
  • Agency Partners: Deutsch Inc., Edelman, Spark Foundry, & SapientRazorfish

Jackson Hewitt, Inc.

  • Chief Marketing Officer: Euan Campbell
  • Email:***********@jtax.com
  • Phone: (973)***-****
  • Agency Partners: Allscope Media


  • Chief Marketing Officer: Chris Moloney
  • Email: *********@taxslayer.com
  • Phone: (706) ***-****
  • Agency Partners: Bright Red \ TBWA, Wier / Stewart & Moxie

Wave Season:

Wave season is essentially a three-month-long version of Black Friday for the cruise line industry that lasts from the beginning of January until the end of March. Advertisers begin planning for the next year’s Wave Season almost immediately following the event. This season is among the most heavily advertised among cruise lines so you should begin reaching out to decision-makers throughout Q2 to secure upcoming 2019 Q4 and 2020 Q1 ad buys.


Carnival Cruise Lines

  • Chief Communications Officer & Senior Vice President: Roger Frizzell
  • Email: *********@carnival.com
  • Phone: (305) ***-****
  • Agency Partners: Anomaly, PHD USA, Outdoor Media Group & Arnold Worldwide

Celebrity Cruises

  • Chief Marketing Officer: Jim Berra
  • Email:  ******rccl.com
  • Phone: (305) ***-****
  • Agency Partners: Accenture, Venables, Bell & Partners, & Media Storm

Princess Cruises

  • Vice President, Integrated Marketing: Shelley Wise
  • Email: *****@princesscruises.com
  • Phone: (661) ***-****
  • Agency Partners: Omelet, PHD & PHD USA

Crystal Cruises

  • Senior Vice President, Marketing & Sales: Carmen Corvos-Roig
  • Email: *****@crystalcruises.com
  • Phone: (310)***-****
  • Agency Partners: Finn Partners, VMLY&R, Anderson Direct & Digital & Moxie


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