Betsi Nelson, Author at Winmo

Agency New Business

Shortened CMO Tenures & Why Sales Should be Watching

You’ve seen the carousel at the fair – the never-ending circle of wooden animals that seems like child’s-play at first...

by Betsi Nelson

How Agencies and Media Sellers Can Spot New Business Opportunities

We’ve said it before, and we’ll keep saying it: CMO turnover is the strongest signal that changes between a brand...

by Betsi Nelson

Gap Names CMO After Year-long Vacancy

Craig Brommers has taken over as the CMO for Gap, filling a position that has been open for just over...

by Betsi Nelson

Former SVP of Marketing for Victoria’s Secret PINK Brand Joins ‘Tween’ Retailer Justice as CMO

During the Q1 earnings call, Ascena CEO David Jaffe announced that Sara Tervo has been appointed CMO for the struggling...

by Betsi Nelson

Amid Declining Sales, Bravo Brio Brings in New CEO & Head of Marketing

Bravo Brio Restaurant Group recently named Brian O’Malley as CEO, effective Dec. 28.

by Betsi Nelson

Harley-Davidson Opens the Throttle on Marketing

During a Q3-2015 earnings call, Harley-Davidson CEO Matthew Levatich stated that the company would increase customer-facing marketing spend by approximately...