Liz Farquhar, Author at Winmo

Why National Brands are Moving to a “Technology of Record” Model

Much like the agency of record, a technology of record serves as the primary SaaS or software solution used to...

Political Ad Spend for National & Local Campaigns: Where are the Best Opportunities to Win More?

It is generally assumed that national political contests are the best way to win more business. However, you may be surprised...

by Liz Farquhar

The Strategy Behind Nike’s Growing Investment in Sports Sponsorships and Athlete Endorsements

After dropping another star athlete in the midst of yet another scandal, it seems the time has come for Nike to...

Marketing Tech

by Liz Farquhar

Sales Lessons from Google on Programmatic Advertising

Google has adopted a new programmatic-first approach to selling advertising in order to compete for consumers attention during important micro-moments along...

Marketing Tech

by Liz Farquhar

The Future of Viewability Standards & Transactions

In a recent report by the Association of National Advertisers (ANA), almost two-thirds of respondents said they were prepared to...

Marketing

by Liz Farquhar

Why Invest in Online Video Advertising?

Up to this point, marketers, advertisers and publishers have primarily used video advertising as a way to build brand awareness. Hence, the key...

Sponsorship

by Liz Farquhar

The Mobile Opportunity for Sponsorship Sales Growth

The rapid expansion of mobile marketing and advertising is providing fuel for many new business opportunities – and one of the...

Marketing

by Liz Farquhar

The Future of Mobile Advertising & Programmatic

The marketing industry has undergone some big changes in recent years. However, up to this point, nothing has been as...

Marketing

by Liz Farquhar

Digital Advertising Trends

Digital advertising is forcing marketers and advertisers to take a more human approach to sales and marketing by creating experiences instead...

Marketing

by Liz Farquhar

What is the Ad-blocking Economy all About?

These days, it seems like ad-blocking and its growing economy are at the center of the digital advertising universe. Likely,...

Marketing Tech

by Liz Farquhar

What is Ad Viewability?

If you work in digital ad sales, you’ve probably heard increasing demand from advertisers for ad viewability metrics. This new trend...

by Liz Farquhar

Why Sales Forecasting Is Not Only Important, It’s Vital

For any company, regardless of size, sales forecasting is one of the most critical pieces of information for prospecting success...