Why National Brands are Moving to a “Technology of Record” Model
Much like the agency of record, a technology of record serves as the primary SaaS or software solution used to...
Political Ad Spend for National & Local Campaigns: Where are the Best Opportunities to Win More?
It is generally assumed that national political contests are the best way to win more business. However, you may be surprised...
The Role of “Micro-moments” in Strategic New Business Development
Micro-moments are small, but mighty touch points along the path to purchase that are hugely valuable when used effectively for...
The Strategy Behind Nike’s Growing Investment in Sports Sponsorships and Athlete Endorsements
After dropping another star athlete in the midst of yet another scandal, it seems the time has come for Nike to...
5 Simple Ways to Improve Sales and Prospecting Productivity
The productivity of your sales team has a profound impact on your profitability and overall revenue growth.
Marketing Tech
Sales Lessons from Google on Programmatic Advertising
Google has adopted a new programmatic-first approach to selling advertising in order to compete for consumers attention during important micro-moments along...
Marketing Tech
The Future of Viewability Standards & Transactions
In a recent report by the Association of National Advertisers (ANA), almost two-thirds of respondents said they were prepared to...
Marketing
Why Invest in Online Video Advertising?
Up to this point, marketers, advertisers and publishers have primarily used video advertising as a way to build brand awareness. Hence, the key...
Sponsorship
The Mobile Opportunity for Sponsorship Sales Growth
The rapid expansion of mobile marketing and advertising is providing fuel for many new business opportunities – and one of the...
Agency New Business
Top CMO Shifts Creating New Business Opportunities
For national brands, the most accurate indication of new business opportunities on the horizon is the appointment of a new...
Marketing Tech
Video Advertising Trends & Ad Spend Predictions
Engagement and digital ad viewability have become big hitters in the industry, triggering unprecedented spend increases on video advertising this...
Marketing
The Future of Mobile Advertising & Programmatic
The marketing industry has undergone some big changes in recent years. However, up to this point, nothing has been as...
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