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Sponsorship
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Winmo & GumGum Sports Give Sponsorship Sellers an Unfair Advantage
Sales intelligence leader Winmo has teamed up with GumGum Sports, the leading AI-powered sponsorship analytics platform. Together, the companies will...
Sponsorship
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6 Brands Targeting GenZ Through eSports
Advertisers are signing up for eSports to compete for GenZ’s attention, check out the brands on our watch list. Creators...
Sponsorship
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Updated: The Art of Virtualizing Live Events
From Cannes to the Tony’s, SXSW to Coachella, thousands of live events have been canceled or postponed amidst COVID-19. Some...
COVID-19
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Client Spotlight: How Coaster Cycles Shifted Gears to Combat COVID-19
From pedicabs to PPE – the story of how one company adapted its manufacturing to serve a higher good, and...
COVID-19
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Worldwide Partners Chooses “Prudence Over Panic” – Interview with CEO John Harris
Winmo CEO Dave Currie talked with John Harris, President and CEO of Worldwide Partners, an independent agency network with agencies...
COVID-19
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5 Brands Boosting eCommerce Right Now
With consumers sheltering in place, foot traffic to brick-and-mortar businesses has come to a halt. One source of opportunity if...
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How B2B Sales Can Adapt in an Economic Downturn
Strange days on this planet. If someone told you at the start of the year that your workforce would become...
Breaking News
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Winmo Introduces Direct Response TV Insights
Interested in tapping into direct response TV (DRTV) ad budgets? Winmo has teamed up with Media Analytics to integrate data...
Ad Sales
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5 AOR Shifts to Prospect Now
Whether you’re selling media, services, tech, or sponsorships, an agency of record shift indicates potential opportunity ahead. We’ve highlighted five...
Agency New Business
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Adweek Wrap Up: Attracting Ad Budgets
AdvertisingWeek is a great place to evaluate the entire marketing industry from it’s past, to where we are today. This...
Ad Sales
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Prospecting Media Agencies? Here’s What You Need to Know
Just because a brand can plan its own campaign doesn’t mean it will get the best results without assistance. That’s...
Breaking News
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Winmo’s Enhanced Integration with StatSocial Surfaces Demographic Data to Enrich Prospecting
All advertisers are not created equal. Some brands appeal more strongly to Hispanics, or Millennials, others skew male, trend affluent,...
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