March 2016

Political Ad Spend for National & Local Campaigns: Where are the Best Opportunities to Win More?

It is generally assumed that national political contests are the best way to win more business. However, you may be surprised...

by Liz Farquhar

The Strategy Behind Nike’s Growing Investment in Sports Sponsorships and Athlete Endorsements

After dropping another star athlete in the midst of yet another scandal, it seems the time has come for Nike to...

Sales

by Marilyn Mead

Winmo Now Empowers Customers to Track New Business Opportunities by Location & Industry

Since the debut of our latest sales intelligence solution, Winmo, we’ve been hard at work adding features that further empower our customers win...

UK

by Marilyn Mead

How to Win More Business with DailyVista

Wouldn’t it be great if you were able to efficiently identify new business opportunities and begin prospecting efforts at least 3-6 months...

Marketing Tech

by Liz Farquhar

Sales Lessons from Google on Programmatic Advertising

Google has adopted a new programmatic-first approach to selling advertising in order to compete for consumers attention during important micro-moments along...

Agency New Business

by Jennifer Groese

The Complete List of Interpublic Group (IPG) Agencies

Updated: June 20, 2019 Want the full list of agency holding companies and their subsidiaries? Access it here. Looking for...