April 2016

Ad Sales

The Race for Ad Dollars: Political Campaigns with High Prospecting Value

In addition to pursuing sales opportunities with brand marketers and their agencies, advertising professionals have an interesting set of prospects that...

UK

by Marilyn Mead

List Partners Inc. Opens Access to UK’s First Social Prospecting Network – WinmoTalk

For Immediate Release 25 April 2016 – List Partners Inc. has opened access to its anonymous new business community forum,...

by Jennifer Groese

The Evolution of Television & Broadcast Advertising

Just in the past few years, TV and broadcast advertising have changed drastically. However, things have changed quickly for television...

Business Development

by Jennifer Groese

Top 5 Digital Video Consumer Trends Increasing Ad Spending

With multiple trends driving the increase in video ad spend it’s important to identify the impact it has on consumer...

Ad Sales

by Jennifer Groese

Digital Advertising vs. TV Ad Spend: Where to Find New Business

If you’re thinking about where to allocate your marketing budget when it comes to TV and digital ads, then it’s...

by Dave Currie

Questions to Ask to Get the Best Salesperson

Our aim is to empower our team, and our customers to have more productive conversations with their most sought-after prospects....

by Liz Farquhar

Why National Brands are Moving to a “Technology of Record” Model

Much like the agency of record, a technology of record serves as the primary SaaS or software solution used to...

UK

by Marilyn Mead

How Effective is Your Sales Strategy?

When businesses experience stagnation in their sales and revenue, something that’s easy enough to avoid is often to blame: They...

by Dave Currie

How to Prospect for New Business & Grow Revenue with Account-Based Sales and Marketing

Account-based sales and marketing (ABS&M) is a hot topic in the sales development community; especially for small to mid-size agencies,...