Ad Sales
The Race for Ad Dollars: Political Campaigns with High Prospecting Value
In addition to pursuing sales opportunities with brand marketers and their agencies, advertising professionals have an interesting set of prospects that...
UK
List Partners Inc. Opens Access to UK’s First Social Prospecting Network – WinmoTalk
For Immediate Release 25 April 2016 – List Partners Inc. has opened access to its anonymous new business community forum,...
The Evolution of Television & Broadcast Advertising
Just in the past few years, TV and broadcast advertising have changed drastically. However, things have changed quickly for television...
Business Development
Top 5 Digital Video Consumer Trends Increasing Ad Spending
With multiple trends driving the increase in video ad spend it’s important to identify the impact it has on consumer...
Ad Sales
Digital Advertising vs. TV Ad Spend: Where to Find New Business
If you’re thinking about where to allocate your marketing budget when it comes to TV and digital ads, then it’s...
UK
How Digital Spend has Impacted the UK Ad Market
Across the board, agencies are spending much more on digital advertising throughout the U.K. This should come as no surprise...
Marketing Tech
Programmatic Advertising’s Soaring Popularity: Why Are Advertisers so Smitten?
If it seems like many of the country’s largest advertisers and marketing companies are jumping on the programmatic advertising bandwagon,...
Questions to ask to get the best sales person who has professional curiosity and conversational capacity.
Our aim is to empower our team, and our customers to have more productive conversations with their most sought-after prospects.
Why National Brands are Moving to a “Technology of Record” Model
Much like the agency of record, a technology of record serves as the primary SaaS or software solution used to...
UK
How Effective is Your Sales Strategy?
When businesses experience stagnation in their sales and revenue, something that’s easy enough to avoid is often to blame: They...
How to Prospect for New Business & Grow Revenue with Account-Based Sales and Marketing
Account-based sales and marketing (ABS&M) is a hot topic in the sales development community; especially for small to mid-size agencies,...
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